Remote Device Controls Feature Highly in Consumer Mobile Security Solutions
BOSTON, Sept. 22, 2015 /PRNewswire/ -- Consumers are looking to their mobile devices to do more and more of what their home PCs or laptops do; this in turn has led to similar security concerns on their mobile devices. A new report from the Media and Services UX (MSX) group at Strategy Analytics (www.strategyanalytics.com) has found that consumers are increasingly turning to mobile security app services to not only protect their phones and make them feel safer when using them, but also to help recover them and protect their data if their phones are ever lost or stolen.
Services that come pre-installed on mobile phones become the low-hanging fruit for users – especially those who are unaware that they exist. This creates tremendous opportunity for both mobile operators and device OEMs alike, providing users with an immediate security service that comes on their new device. However, consumer perception that these pre-installed apps are "bloatware" is increasing, causing them to get easily overlooked.
Click here for the report: http://bit.ly/1IT5e3c
Christopher Dodge, Associate Director, MSX and report author, commented, "Security apps need to be prioritized and prominently presented upon initial setup of the phone. These services should also be sophisticated enough to identify if the user does not install an alternative security app over time; in turn sending a notification to the user alerting them that such a service already exists on their phone and outline the benefits of installing it."
Kevin Nolan, VP, UXIP, added, "As more consumers place greater focus on having remote device location facilities as part of a mobile security service, this feature should be clearly outlined and highlighted on all mobile devices as straightforward, not only to setup, but also to use, in the event the device is misplaced. While accuracy of where a lost device is pinpointed continues to be an issue for consumers, they still find comfort in having a starting point to locate it."
About Strategy Analytics
Strategy Analytics, Inc. provides the competitive edge with advisory services, consulting and actionable market intelligence for emerging technology, mobile and wireless, digital consumer and automotive electronics companies. With offices in North America, Europe and Asia, Strategy Analytics delivers insights for enterprise success. www.StrategyAnalytics.com
About Media & Services UX
The Media & Services UX group forms part of the User Experience Innovation Practice (UXIP) at Strategy Analytics. Focusing on user behaviors, motivations and interests within in-vehicle, mobile device, connected home and media & services research areas, UXIP helps clients meet consumer needs, develop usable solutions and deliver compelling user experiences. Extensive expertise and highly experienced in large-scale survey work, in-depth interviews, focus groups and observational sessions, UXIP's research methodology allows strategic user-centric analysis on the potential for new technologies that would otherwise be unavailable. Providing actionable insight, go-to-market strategies and business recommendations, UXIP is a leading supplier of consumer knowledge to the technology industry. Click here for more information.
Press Contacts
US Contact: Christopher Dodge, +1 617 614 0711, [email protected]
European Contact: Diane O'Neill, +44(0) 1908 423 669, [email protected]
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SOURCE Strategy Analytics
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