Remarkable Dads™ "Backyard Smackdown" to Answer the Ultimate Grilling Question
Gas and Charcoal Methods Will Compete Head to Head
OMAHA, Neb., April 16, 2015 /PRNewswire/ -- Omaha Steaks®, a fifth generation, family-owned company and the nation's leading provider of exceptional grain-fed beef and premium gourmet foods, announced today that its Remarkable Dads campaign will be holding a "Backyard Smackdown" campaign to help America decide the answer to the ultimate grilling question: Which grilling method is better - charcoal or gas?
Throughout April, a variety of topics will be posted about grilling asking you to decide which is better: Charcoal vs. Gas. There will be four "rounds" or topics, including:
Round 1: Convenience
Round 2: Taste
Round 3: Nostalgia
Round 4: Heat Distribution
"At Omaha Steaks we think no matter how you grill, charcoal or gas, it's all about your technique," said Todd Simon, Sr. Vice President and Family Owner of Omaha Steaks. "We're excited to see dads from all across the country share their experience and tips for grilling."
Participants who enter will have the chance to win prizes each week, including Omaha Steaks T-Bones to the Weber® Original Kettle™ Premium 22-Inch Charcoal Grill, the Weber® Spirit® E-320™ LP Gas Grill or a bag of Kingsford® charcoal. To enter and join the conversation, visit http://remarkabledads.com/backyard-smackdown/.
The challenge is part of Omaha Steaks new online community, RemarkableDads.com. According to Simon, the site is sponsored by Omaha Steaks, but features content about dads from a variety of guest dad bloggers and partner brands including Weber® Grills, as well as user-generated content.
About Omaha Steaks
Omaha Steaks, founded in 1917, is an Omaha, Nebraska-based, fifth-generation, family-owned company that markets and distributes a wide variety of the finest quality USDA-approved, grain-fed beef and other gourmet foods including seafood, pork, poultry, side dishes, appetizers, complete meals and desserts. Today, Omaha Steaks is recognized as the nation's largest direct response marketer of premium beef and gourmet foods, available to customers by calling 1-800-228-9055, online at www.OmahaSteaks.com or at retail stores nationwide.
About Weber®
Weber-Stephen Products LLC, headquartered in Palatine, Ill., is the world's premier manufacturer of charcoal, gas and electric grills, grilling accessories and award-winning cookbooks and mobile applications. In 1952, founder George Stephen sparked a backyard revolution with his invention of the Weber® kettle. More than 60 years later, the privately-held company's products are sold worldwide at select national home centers, specialty hardware stores, patio stores and other retail outlets. Weber has the strongest customer support program in the industry with its Weber Grill-LineSM (1-800-GRILL-OUT®). Weber can also be followed on Facebook (www.facebook.com/weberbbq) and Twitter (www.twitter.com/webergrills). Visit www.weber.com for more information.
About Kingsford®
For nearly 100 years, Kingsford® charcoal has been synonymous with the authentic barbecue experience. Kingsford products, including original blue bag, Match Light, Competitions Briquets, and the flavored briquets and chips are a fixture of outdoor cooking worldwide. The brand is part of The Clorox Company, a leading multinational manufacturer and marketer of consumer and professional products with about 7,700 employees worldwide and fiscal year 2014 sales of $5.5 billion. In addition to Kingsford charcoal, Clorox markets some of the most trusted and recognized consumer brand names, including its namesake bleach and cleaning products; Pine-Sol® cleaners; Liquid Plumr® clog removers; Poett® home care products; Fresh Step® cat litter; Glad® bags, wraps and containers; Hidden Valley® and KC Masterpiece® dressings and sauces and Burt's Bees® natural personal care products. The company also markets brands for professional services, including Clorox Healthcare®, HealthLink®, Aplicare® and Dispatch® infection control products for the healthcare industry.
About Remarkable Dads
Remarkable Dads is an online community brought to you by Omaha Steaks that is focused on all things dad. Whether you have a dad, are a dad, or one day will be a dad, the Remarkable Dads community invites you to pay homage to the men who are remarkable dads of the world. Audiences everywhere are invited and encouraged to share what they love about their dads – and how their dad has touched their life in unique ways – with anecdotes, stories, photos, videos and more. Remarkable Dads can be followed on Facebook (https://www.facebook.com/RemarkableDads), Twitter (https://twitter.com/RemarkableDads), Tumblr, Pinterest and other social channels.
Photo - http://photos.prnewswire.com/prnh/20150415/198934
Logo - http://photos.prnewswire.com/prnh/20141201/161529LOGO
SOURCE Omaha Steaks
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