Reitmans Selects Demandware to Power Multi-Brand eCommerce Initiative

WOBURN, Mass., March 22 /PRNewswire/ -- Demandware, Inc., the global leader in on-demand ecommerce, today announced that Reitmans, Canada's largest ladies apparel retailer, has selected Demandware as the ecommerce foundation for its multi-brand online business. Reitmans will use the Demandware® eCommerce Platform to build, launch and manage multiple sites across several branded divisions and help accelerate the growth of its online channel.  

With more than 950 stores throughout Canada, Reitmans is one of the country's most established and successful retail organizations. The company operates under seven divisions: Reitmans, Smart-Set, RW & CO., Penningtons 14+, Thyme Maternity, Addition-Elle 14+ and Cassis. The first ecommerce site to go live on Demandware will be that of the Reitmans division, with others to follow.

"After a thorough evaluation of ecommerce platforms, we selected Demandware because it combines a standards-based development environment that empowers our team to build and launch sites on our own, superb merchandising functionality and the operational benefits of on-demand delivery," said Diane Randolph, vice president and CIO, Reitmans. "We want to focus on ecommerce innovation and revenue growth and see no benefit to owning the infrastructure."

Demandware provides Reitmans with the following key capabilities to support its multi-brand, multi-site ecommerce operations:

• A central platform for building and maintaining multiple ecommerce sites
• Full in-house control over merchandising promotions, catalog, pricing and all other aspects of the online shopping experience to easily customize sites per region or product line
• Support for multiple languages, currencies and payment types
• Seamless, automatic upgrades to continually leverage new merchandising functionality for site innovation
• On-demand model that eliminates the need to source and maintain costly IT infrastructure

"Reitmans views ecommerce as a strategic business initiative and we are thrilled to have been selected to help accelerate the growth of its online channel. With Demandware, Reitmans will be able to extend the reach of all of its brands with a scalable ecommerce platform that is designed to capitalize on emerging consumer trends," said Tom Ebling, CEO of Demandware.

About Reitmans Canada LTD

Reitmans (Canada) Limited is Canada's largest ladies apparel retailer, operating 981 stores throughout Canada. Its shares are traded on the Toronto Stock Exchange under the ticker symbols RET-A and RET.

About Demandware, Inc.

The trusted, global leader in on-demand ecommerce, Demandware revolutionizes how businesses deliver customized shopping experiences to consumers in the digital world. Only Demandware combines the on-demand ecommerce platform rated #1 by industry analysts, an open ecosystem of partners that extend the value of the platform, and measurable commitment by its employees to enabling client revenue growth. Demandware continually sets industry standards for market innovation and client satisfaction. Demandware clients include industry leaders such as Bare Escentuals, Barneys New York, Burton Snowboards, Columbia Sportswear, Crocs, Frederick's of Hollywood, Hanover Direct, Jones Apparel Group, Lifetime Brands, Playmobil and s.Oliver. For more information about Demandware, visit www.demandware.com, call 888-553-9216 or email [email protected].

SOURCE Demandware, Inc.