Regal rewards 2018's top Crown Club members for their loyalty
Nation's leading Crown Club winner from Philadelphia earns $500 gift card and private movie screening
KNOXVILLE, Tenn., Jan. 25, 2019 /PRNewswire/ -- To celebrate their exceptional loyalty, Regal will reward the top 2018 Crown Club members from each theatre location nationwide with an exclusive custom card skin in the Regal mobile app, as well as the opportunity to earn 1,500 extra bonus credits and a free small popcorn weekly in 2019. Credits can be redeemed for movie passes, concessions and movie swag. The nation's leading Crown Club member is Philadelphia native, Glenn Miller, who will receive a $500 Regal gift card and a movie screening for up to 99 of his family and friends.
"Our top Crown Club members are some of the most passionate moviegoers out there. We appreciate their loyalty and strive to offer them superior rewards and recognitions," said Ken Thewes, CMO at Regal. "As we thank our loyal, avid moviegoers for 2018, we are excited about another blockbuster year at the movies in 2019 with more opportunities to recognize our members of the industry's leading loyalty program."
Regal's top Crown Club members were identified based on their visits to each location throughout 2018. In 2018, Miller averaged 26 visits monthly to Riverview Plaza IMAX & RPX and preferred Junior Mints from Regal concessions.
"Going to the theatre puts me in my comfort zone. I enjoy the movies, the atmosphere and the people," said Miller. "Last year, my favorite movie was Black Panther. Recently, I enjoyed seeing The Upside and I'm looking forward to the next Avengers movie."
For a full list of top Crown Club winners by location, please visit www.regmovies.com/promotions/top-customers.
"We are thrilled to congratulate this year's top customers," said Kelly Hawkins, Regal's vice president of loyalty. "These bonus credits, small popcorn and exclusive card skin represent some of the many ways we thank our most loyal moviegoers for making Regal the best place to watch a movie!"
Through the industry-leading Regal Crown Club, millions of active members accumulate credits at the box office and concession stand to earn rewards including free popcorn, soft drinks, movies and merchandise. Moviegoers can also stay up-to-date with Regal and theatre happenings through the Regal Facebook page and Regal mobile app. Moviegoers can program their favorite theatres and purchase tickets all from their mobile devices. Free membership is also available online at www.myregal.com.
About Regal:
Regal, a subsidiary of the Cineworld Group, operates one of the largest and most geographically diverse theatre circuits in the United States, consisting of 7,269 screens in 555 theatres in 43 states along with American Samoa, the District of Columbia, Guam and Saipan as of December 31, 2018. We believe that the size, reach and quality of the Company's theatre circuit provides its patrons with a convenient and enjoyable movie-going experience. We are committed to being 'The Best Place to Watch a Movie!'
Additional information is available on Regal's website: www.REGmovies.com.
Media Contact:
Richard M. Grover
Vice President of Marketing & Communications
865-925-9539
SOURCE Regal
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