Regal Academy Returns to Nickelodeon, Continuing Rose Cinderella's Magical Adventures

Regal Academy follows Rose, the granddaughter of Cinderella, as she enters the Regal Academy where she embarks on magical adventures with her classmates, who also have fairytale heritage and belong to the school's founding families. The series, which adds a modern and comedic twist to the most beloved fairytales, debuted on Nickelodeon in August 2016.

"With Regal Academy, Rainbow Group continues to create animated series that delight kids, and we are looking forward to treating the audience to more episodes this year," said Elizabeth Murray, Executive Vice President, Programming, Nickelodeon Networks.

"We are thrilled at the positive response to Regal Academy from fans of all ages and we are looking forward to continuing the series with fresh adventures for Rose Cinderella and her classmates," said Cristiana Buzzelli, SVP Licensing and Acquisitions, Rainbow Group.  "Having Nickelodeon as the global broadcaster for the series has delivered outstanding viewership, creating lots of Regal Academy fans. The possibilities are endless for these dynamic characters and these additional episodes will offer fans a richer look at the magical Regal Academy world."

Building upon the series' success, The Alpha Group will release a full line of fashion dolls and playsets based on Regal Academy in Fall 2017. Designed for girls five and older, the line spans 14 skus across 7 assortments with a wide range of price points. The toy line will be showcased at New York Toy Fair in February 2017 during which fans of the show will be able to catch a glimpse of the Regal Academy bus driving around Manhattan.

"We are happy to see that Regal Academy has been well received by viewers and we are excited to deliver a line of toys that will allow fans of the series to reenact their favorite adventures and imagine new magical stories of their own," said Brehan Maul, Vice-President Marketing, The Alpha Group US. "The enchanting stories, elegant animation style, rich colors and magical elements that can be seen throughout every episode are reflected in the line of Regal Academy playsets and dolls, and we know fans of the series will love experiencing their favorite characters come to life through the line."

About The Alpha Group US LLC

The Alpha Group US is a wholly owned subsidiary of the China -based Alpha Group Co. Ltd. (SZSE=002292), one of the largest and most successful animation, toy, and entertainment groups in Asia. With a mission of providing engaging entertainment experiences, linking superior animation content with high quality toys and games for kids and their parents, Alpha takes play seriously. Their portfolio of brands, including Super Wings™, Sky Rover™, Drone Force™ and Regal Academy™, appeals to both boys and girls across a wide range of ages. There is something for everyone, and much more on the horizon! www.gdalpha.com

About Rainbow

Rainbow Group is one of the largest animation studios in the world and a leader in kids' entertainment, employing over 1000 people worldwide. The company comprises many divisions, including three Canadian animation studios (two in Vancouver, one in Kelowna), two in Italy (in Rome and Loreto) and subsidiaries in Russia, Hong Kong, Singapore and Malaysia. Rainbow's successful distribution of its content in the media (TV, Theatrical, Internet), as well as in the consumer products industry, has led to the company being 12^th on the yearly Global Licensor List worldwide, and 1st in Europe. Rainbow's property list includes: Winx Club, Regal Academy, Maggie&Bianca Fashion Friends, Tommy & Oscar, Prezzy, Monster Allergy, Huntik Secret and Seekers, PopPixie, Maya Fox, Gladiators of Rome and Mia and me. www.rbw.it – www.regalacademy.com

About Nickelodeon

Nickelodeon, now in its 37^th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon's U.S. television network is seen in more than 90 million households and has been the number-one-rated basic cable network for 20 consecutive years. For more information or artwork, visit http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIAB).

SOURCE The Alpha Group US LLC