Redpines to Raise Industry Profile, Drive Membership Growth for EEMBC

SAN FRANCISCO, July 2, 2018 /PRNewswire/ -- EEMBC, an industry consortium that develops benchmarks for the embedded software and hardware used in technologies from autonomous driving to the Internet of Things (IoT), has selected Redpines as its exclusive media relations and content marketing agency. Effective immediately, Redpines will work with the organization to grow its membership and licensing activity through a combination of content development, media outreach, and marketing automation activities.

EEMBC's performance benchmarks target a wide range of application areas, including machine learning, advanced driver assistance systems (ADAS), IoT wireless communication and security, ultra-low power, and more. The organization's benchmark suites are created through a collaborative process by EEMBC member companies and EEMBC technical staff to ensure a fair approach and industry-wide acceptance.

"To increase our industry profile and drive membership growth, we needed an experienced partner with strong relationships to the trade press and a penchant for creating compelling content," said Peter Torelli, EEMBC president and CTO. "Not only does Redpines check both of these boxes, but we've worked with the agency in the past and know it will deliver results. It was an easy choice, and we look forward to teaming up with the agency again."

"It's great to be working with EEMBC again to make the consortium more visible, whether it's through media campaigns, revamping website content, or creating the bimonthly BenchPress e-newsletter," said Bob Decker, Redpines founding partner. "I'm also looking forward to connecting and reconnecting with all the EEMBC member companies to help them leverage their investment in the organization from a communications point of view."

More information on EEMBC can be found at https://www.eembc.org.

About Redpines
Redpines is a business-to-business strategic marketing and content creation agency and consultancy serving clients in electronic components, broadcast and cable equipment, embedded systems, industrial automation, sensors, test and measurement, and other technology sectors. The agency's services include website content creation, media outreach, social media engagement, search engine marketing, and E-mail marketing campaigns. Redpines is part of the Dundee Hills Group and was originally founded in 1998 as the microelectronics practice of Wall Street Communications. For more information on Redpines, please visit www.redpinesgroup.com.

SOURCE Redpines

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