Redesigned peepsandcompany.com Makes Shopping For PEEPS®, HOT TAMALES®, MIKE AND IKE® and GOLDENBERG'S® PEANUT CHEWS® Candy, Apparel and Gifts Fun & Easy

BETHLEHEM, Pa., June 22, 2012 /PRNewswire/ -- PEEPS & COMPANY®, the retail arm of Just Born, Inc., announces the launch of its redesigned peepsandcompany.com online store.  In addition to selling PEEPS®, HOT TAMALES®, MIKE AND IKE® and GOLDENBERG'S® PEANUT CHEWS® candies, the PEEPS & COMPANY® online store also sells an array of high quality branded items, including apparel, accessories and gifts.

(Photo:  http://photos.prnewswire.com/prnh/20120622/PH28895 )

Frank Rosario, Sr. Ecommerce Manager of PEEPS & COMPANY® commented, "This redesign makes our site more visually appealing and easier for consumers to navigate.  One of the most important changes is that it is now accessible from mobile devices.  Fans can easily shop our featured collections using the rotating features on our homepage. In addition, fans can engage with our brands by following us on Twitter and Facebook.  Our site redesign was driven by comments from our loyal fans and the results have surpassed our goals.  These new enhancements have taken the excitement around PEEPS & COMPANY® to a new level."

Benefits of the new site include: clean and simple site design; integration of popular social media sites; quick and easy sign-up for Special Offers; increased visibility for Just Born brands; larger feature areas; and improved navigation to browse and purchase.

In addition to finding their favorite candy brands and merchandise at www.peepsandcompany.com, fans can visit a PEEPS & COMPANY® retail store in Bethlehem, PA, National Harbor, MD and Mall of America in Bloomington, MN.  The PEEPS & COMPANY® stores offer a fun, energy filled retail experience appealing to all five senses.  Shoppers of all ages are entertained by captivating music, lights, interactive displays, and videos featuring historic and present day elements of all their favorite Just Born brands.

Just Born, Inc. is a privately owned company founded in 1923 and headquartered in Bethlehem, PA, where it manufactures PEEPS®, HOT TAMALES® and MIKE AND IKE®. GOLDENBERG'S® PEANUT CHEWS® Brand Candies are produced in Philadelphia, PA.  All Just Born candies are made in the U.S.A.             

SOURCE PEEPS & COMPANY