REDD's® Apple Ale Branches Out With REDD's® Apple Launcher

ALBANY, Ga., June 3, 2013 /PRNewswire/ -- Inspired by Sir Isaac Newton, REDD's Apple Ale's advertising has demonstrated that some of humanity's greatest breakthroughs come thanks to the impact of an apple. Now that proposition is coming to life in an extreme way. Today, REDD's Apple Ale announces the REDD's Apple Launcher, a high-powered, robotic apple cannon that can be shot using the magic of the Internet. 

This breakthrough in apple aerodynamics was born when engineers from Discovery Channel's new reality contest, "The Big Brain Theory: Pure Genius," were challenged to build an apple launcher that could be manned virtually from the comfort of a home computer. Now, that concept is coming to computer screens across the country. Housed in a remote warehouse, the REDD's Apple Launcher is set in a bar scene where users have the chance to aim and fire mock apples at targets for the chance to win exclusive REDD's Branch Out experiences and rewards from Living Social. The REDD's Apple Launcher will be available for a limited time to consumers of legal drinking age from June 3-14 during "bar time," noon-7 p.m. EDT, by visiting www.REDDsLauncher.com or facebook.com/REDDsAppleAle.   

"REDD's Apple Ale is all about inspiring beer drinkers to dare to branch out from their everyday beers," said Andrew Zrike, brand manager of REDD's Apple Ale. "Bringing REDD's to life through the REDD's Apple Launcher and a partnership with 'The Big Brain Theory: Pure Genius' is an exciting and innovative opportunity for our fans to branch out." 

REDD's Apple Ale is an apple flavored golden ale with low malty and bitterness cues. Brewed specifically to finish crisp and clean and allow for the natural apple flavor to come through, this ale is for times when beer drinkers are looking to try something different.

To learn more about REDD's and the REDD's Apple Launcher visit www.REDDsApple.com, facebook.com/REDDsAppleAle, twitter.com/REDDsAppleAle and #LaunchREDDs, and www.REDDsLauncher.com. 

About MillerCoors

MillerCoors brews, markets and sells the MillerCoors portfolio of brands in the U.S. and Puerto Rico. Built on a foundation of great beer brands and nearly 300 years of brewing heritage, MillerCoors continues the commitment of its founders to brew the highest quality beers. MillerCoors is the second-largest beer company in America, capturing nearly 30 percent of U.S. beer sales.  Led by two of the best-selling beers in the industry, Coors Light and Miller Lite, MillerCoors has a broad portfolio of highly complementary brands across every major industry segment.  The company offers a variety of leading craft and import brands, including Blue Moon and Leinenkugel's, through its Tenth and Blake division. MillerCoors operates eight major breweries in the U.S., as well as the Leinenkugel's craft brewery in Chippewa Falls, Wisc., and two microbreweries, the 10^th Street Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver. MillerCoors insists on building its brands the right way through brewing quality, responsible marketing and environmental and community impact. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company.  Learn more at MillerCoors.com, at facebook.com/MillerCoors or on Twitter through @MillerCoors.

SOURCE REDD's Apple Ale

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