RedBrick Health Adds BodyMedia FITTM Armbands to Growing List of "RedBrick Ready" Apps and Devices

MINNEAPOLIS, May 1, 2013 /PRNewswire/ -- RedBrick Health, a fast-growing leader in consumer health engagement and behavior change technology, today announces the certification of BodyMedia^® as part of the RedBrick Ready^TM partner integration network. Consumers can now easily transfer activity captured by BodyMedia FIT armbands to their RedBrick Health accounts, where they earn credit and rewards for healthy activities and achievements through employers and health plans.

BodyMedia's FIT devices utilize four embedded sensors and proprietary algorithms to calculate the intensity of each wearer's workouts, the amount of calories burned, and the quality of sleep on a continuous basis. Once a consumer elects to sync the accounts, the biometric data captured by BodyMedia armbands flows directly into RedBrick's tracking, social competition and rewards engines.

"Making health improvement simple, social and fun is the name of the game," said Dan Ryan, chief executive officer for RedBrick Health. "By enabling consumers to keep track of their progress through consumer-friendly wearable devices like those made by BodyMedia, RedBrick Health delivers a best-in-class open ecosystem supporting health engagement and behavior change."

"As a long-time leader in the wearable device space, our mission is to help people improve their health, wellness and fitness," said Christine Robins, chief executive officer for BodyMedia. "Joining RedBrick Health's network is another step in our ongoing effort to help consumers earn the rewards of living healthier."

About RedBrick Health
RedBrick Health is a health engagement and behavior change technology company that helps employers reinvigorate their health & wellness programs. The company combines financial accountability, clinical and behavioral insight, social and game mechanics and powerful data analytics to create a personalized and persuasive experience delivered through web, mobile and live interactions. As a result, RedBrick drives healthy behaviors, better outcomes, and stronger returns on everyone's investment in health. The company serves large, self-insured employers and strategic distribution partners. Visit RedBrick at redbrickhealth.com, read more at healthinnovationblog.com or follow the company at twitter.com/redbrickhealth.

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About BodyMedia, Inc.
BodyMedia pioneered the development of wearable body monitors that collect physiological data for use in improving health, wellness and fitness. Founded in 1999, the company today provides a variety of around-the-clock on-body monitors utilizing proprietary technology that has been clinically validated for accuracy. Data captured by BodyMedia devices is used by consumers as well as health and wellness professionals to guide behavioral changes to control weight and promote an active lifestyle – two factors that are routinely cited as keys to combat and manage serious medical conditions. BodyMedia has amassed one of the largest databases of information about the human body, and the technology has been used in more than 100 clinical research studies covering health issues such as obesity, COPD, diabetes, cystic fibrosis, cancer, bariatrics, sleep and intensive care. BodyMedia is privately held and based in Pittsburgh, PA. For more information, visit www.bodymedia.com.

SOURCE RedBrick Health