Redbox To Expand New Gen Games Nationwide In 2015
Expansion makes new gen games more accessible to mainstream consumers
OAKBROOK TERRACE, Ill., June 12, 2015 /PRNewswire/ -- Redbox, America's destination for new-release entertainment, today announced plans to expand the availability of new generation games to all kiosks nationwide in 2015.
"We believe that now is the time to make new gen content more accessible to mainstream consumers," said Mark Horak, president of Redbox, "and through our 35,000 kiosk locations, digital network of 90 million touch points, affordable price point and content recommendation engine, we are committed to accelerating the adoption of both new gen hardware and software for the industry."
"Redbox's thousands of retail locations and vast digital network for marketing titles like The Elder Scrolls Online: Tamriel Unlimited makes them an invaluable partner," said Ron Seger, vice president of sales for Bethesda Softworks. "By leveraging their reach and rental model to introduce people to our titles, we've been able to recruit new fans to our games and the Bethesda community."
"We look forward to partnering with publishers to execute title-specific marketing plans as we expand new gen nationally," said Bill West, vice president of games at Redbox. "Research tells us that our customers rent titles to help inform game purchase decisions. As our offering expands, we're helping publishers reach their goals of raising awareness and making trial more convenient and affordable for consumers nationwide."
The Redbox Digital Network provides information about title availability, locations and product features to consumers interested in making the transition to new gen. Three ways to join the Redbox Digital Network are to sign up for the Text Club by texting GAMING to 727272,* or to follow Redbox at facebook.com/redbox or instagram.com/redbox. For more information about Redbox Games, visit redbox.com/games.
Games are available to reserve online at redbox.com or by using the Redbox® mobile app.
*Up to 2 msgs/wk. Msg & data rates may apply. Text STOP to cancel, HELP for help. By joining you agree to autodialed texts from Redbox. Opt-in not required to rent/buy from Redbox. PRIVACY POLICY: redbox.com/privacy TEXT CLUB TERMS: redbox.com/textclub
About Redbox
Redbox, an Outerwall Inc. (Nasdaq: OUTR) brand, offers new-release DVD, Blu-ray Disc® and video-game rentals through its network of conveniently located, self-service kiosks. Redbox has rented more than 4 billion discs and is available at nearly 35,000 U.S. locations, including leading grocery, drug and convenience stores, and select Walgreens, Walmart and McDonald's locations. For more information, visit www.redbox.com and for more information about Outerwall Inc., visit www.outerwall.com.
SAFE HARBOR FOR FORWARD-LOOKING STATEMENTS
Certain statements in this press release are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Words indicating future events, performance, results and actions, such as "will" and "expect," and variations of such words, and similar expressions, identify forward-looking statements, but their absence does not mean that the statement is not forward-looking. The forward-looking statements in this press release include statements regarding the availability of new generation games at Redbox kiosks. Forward-looking statements are not guarantees of future performance and actual results may vary materially from the results expressed or implied in such statements. Differences may result from, among other things, actions taken by Outerwall or Redbox, as well as third parties beyond our control. Such risks and uncertainties include, but are not limited to, changes in the number and timing of anticipated locations, and the termination, non-renewal or renegotiation on materially adverse terms of agreements with publishers or our significant retailers. The foregoing list of risks and uncertainties is illustrative, but by no means exhaustive. For more information on factors that may affect future performance, please review "Risk Factors" described in our most recent Annual Report on Form 10-K and any subsequent Quarterly Reports on Form 10-Q filed with the Securities and Exchange Commission. These forward-looking statements reflect Outerwall's expectations as of the date hereof. Outerwall undertakes no obligation to update the information provided herein.
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SOURCE Redbox
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