Red Roof® Expands The Red Collection™ into New York City with Opening of Lord & Moris Times Square Hotel

Upper- Midscale Soft Brand Caters to Travelers Seeking Hyper Local Experiences in the Cities They Love

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Feb 12, 2019, 11:33 ET

NEW YORK, Feb. 12, 2019 /PRNewswire/ -- Continuing to fulfill its brand promise to give guests an authentic upper midscale experience at a value price, in the hearts of cities they love, Red Roof® is introducing the Lord & Moris Times Square Hotel as part of its newly launched soft brand, The Red Collection™. This marks the third property, second franchised hotel, and first location in New York City, one of the top 5 cities travelers love - and visit - in the U.S. In the center of Times Square, one of the city's most visited and vibrant neighborhoods, the Lord & Moris Times Square Hotel is managed by REAL Hospitality Group. It's just a short walk to some of New York's most famous attractions including the Empire State Building, Broadway theatres, and the Vessel at Hudson Yards.

Continuing to fulfill its brand promise to give guests an authentic upper midscale experience at a value price, in the hearts of cities they love, Red Roof® is introducing the Lord & Moris Times Square Hotel as part of its newly launched soft brand, The Red Collection™.

The hotel's 78 guest rooms are smartly designed spaces, some with bunk beds perfect for friends and families traveling together, providing guests with a quintessential New York experience. The property, accessible to some of the country's best culture and cuisine, offers unique features, rustic accents and chic wooden design elements. Hotel amenities include custom fountains in the lobby offering free filtered water, reliable Wi-Fi, tablets in each room, flat-screen TVs, stylish bathrooms, and more.

"Our Red Collection entry into New York City underscores our commitment to continue to bring affordable upper midscale properties to the most desired travel destinations," says Andrew Alexander, President Red Roof. "Feeding this demand, we will continue to expand and infiltrate new markets."

In 2018, Red Roof continued to drive demand for the brand, ending the year with a 17% increase, year over year, in property openings across all brands. "Red Roof's growth and expansion is a boon for customers and franchisees as we seek to penetrate new markets," notes Phil Hugh, Chief Development Officer, Red Roof. "This entry into New York demonstrates that we continue to provide franchisees with a number of diverse opportunities to invest in unique city hotels in high demand locations, driving revenue and profitable growth."

Two additional Red Collection properties will open in Brooklyn later this year. As with other Red Collection properties, the hotels will have their own distinct names, local flare and design standards aligned with consumer wants and needs.

"A pioneer in the industry, Red Roof has a proven track record and high brand awareness," says Ben Seidel, CEO and President, REAL Hospitality Group. "Partnering with them for the expansion of The Red Collection soft-brand in New York City is a natural progression, and key milestone for us, and we look forward to catering to travelers looking for comfort, style, and an enhanced affordable lodging experience."

The Red Collection's flagship location, The St. Clair Hotel® – Magnificent Mile in downtown Chicago, opened in September. State House Inn™, the second property and first franchised property in The Red Collection™, opened in Illinois' capital city, Springfield in October. Future growth of the soft brand will continue to focus on locations in major cities, state capitals and resort destinations, providing modern, affordable and authentic experiences for guests.

About REAL Hospitality Group
REAL Hospitality Group (RHG) is a full-service hotel management company which boasts 114 hotels (open and in development) in key markets and resort destinations. RHG is a recognized service provider for leading brands including Marriott International, Hilton Hotels & Resorts, Hyatt Hotels Corporation, InterContinental Hotels Group PLC, Choice Hotels International, Inc., Wyndham Hotels and Resorts and Red Lion Hotels Corporation. RHG also oversees a growing portfolio of independent luxury boutique hotels including The Red Collection and MADE in New York City as well as Ruschmeyer's in Montauk, NY. RHG focuses on comprehensive hospitality management services, revenue performance, guest experience, and business development for hotels, resorts, and investment ownership groups. REAL Hospitality values its guests, team members, and owners demonstrating a passion for service, hospitality and technology. Within seven years RHG has become one of the top 15 hotel management companies in the United States. RHG has done this by exceeding owner expectations and wowing guests across the country.

About Red Roof®
Red Roof is an award-winning leader in the lodging industry with franchises, corporate managed and corporate owned properties, recognized for creating the innovative Upscale Economy® segment serving millions of guests each year. Known for obsessively listening to consumers, Red Roof offers travelers a consistently high-quality experience at an affordable price. With coast-to-coast locations, Red Roof has over 600 properties in the U.S. and has expanded internationally to Brazil and Japan. Whether business or leisure, short trips or extended stays, in the hearts of cities or on the road, Red Roof has a property for every traveler, delivering an enhanced experience at a value price. Red Roof is pet-friendly, as one well-behaved pet is welcome per room, nationwide, at no additional cost*. Ranging from economy to upper midscale, Red Roof's portfolio of brands includes: Red Roof Inn® and Red Roof PLUS+®, allowing guests to Sleep Easy. Spend Less.™ with enhanced amenities at a value price; The Red Collection™, a hyper-local soft brand in the Hearts of Cities You Love™; and HomeTowne Studios by Red Roof™, offering guests the Basic Essentials For a Long Term Stay™. Red Roof offers franchisees Genuine Relationships. Real Results. ® — a unique owner-operator experience establishing common ground with franchisees. To join Red Roof's industry-leading loyalty program, RediCard®, or for reservations, visit redroof.com or call 800.RED.ROOF.