Red Robin Launches Innovative Can-Crafted™ Cocktails in First-to-Market Reusable Beer Cans
America's Gourmet Burger Expert Becomes First National Restaurant Chain to Serve Beer Cocktails in One-of-a-Kind Beer Cans
GREENWOOD VILLAGE, Colo., June 5, 2013 /PRNewswire/ -- Red Robin is mixing things up again with two new beer cocktails available exclusively at Red Robin and served in a limited edition, reusable beer can. Just like with Red Robin's signature beer milkshakes, these Can-Crafted™ Cocktails take traditional burger and beer pairings to a whole new level. The 21-and-over beer cocktails are a unique combination of beer and liquor and are available in two styles:
- Coors Light® Can-Crafted™ Cocktail – A mixture of Coors Light®, ginger liqueur and lemonade topped with fresh squeezed lemon
- Blue Moon® Can-Crafted™ Cocktail – A refreshing combination of Blue Moon® Belgian White, SVEDKA® Clementine vodka, orange juice and fresh lime juice
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The gourmet burger expert has been designing the innovative reusable beer cans for the past year, which are made of a sturdy aluminum and have the look and feel of a real beer can. The Coors Light® and Blue Moon® branded cans can only be found at Red Robin for these Too cold to hold! ™ cocktails, which are sure to provide guests with cool relief during the summer heat.
"Souvenir glassware is a big part of Red Robin's heritage, and it was important to me to create something unique that could only be found at our restaurants," said Donna Ruch, Red Robin's Master Mixologist. "My vision for the Can-Crafted Cocktails was to craft a craveable adult beverage in a one-of-a-kind glass that would catch the eye and act as a conversation piece for our guests. The Can-Crafted Cocktails definitely have that wow factor."
The beer cocktails will be served through the summer, and the signature beer cans will be available to purchase for $5* at participating locations, while supplies last.
"Creating unique presentations and appeal is an integral part of food and beverage innovation at Red Robin," said Denny Marie Post, Red Robin's senior vice president and chief menu & marketing officer. "Through our Can-Crafted Cocktails, we're bringing our 21-and-over guests more adventurous, outside-of-the-box mixology. These cocktails have a multigenerational appeal and definitely shine a spotlight on the creativity that made Red Robin famous."
For more information on the Can-Crafted™ Cocktails or to find the restaurant location nearest you, visit www.redrobin.com.
About Red Robin Gourmet Burgers, Inc. (NASDAQ: RRGB)
Red Robin Gourmet Burgers, Inc. (www.redrobin.com), a casual dining restaurant chain founded in 1969 that operates through its wholly-owned subsidiary, Red Robin International, Inc., is the gourmet burger expert, famous for serving more than two dozen craveable, high-quality burgers with Bottomless Steak Fries® in a fun environment. Red Robin's award-winning burgers have earned the title of Best Burger in the full service category in the Zagat Fast Food Survey four years in a row. In addition to its many burger offerings, Red Robin serves a wide variety of salads, soups, appetizers, entrees, desserts and signature Mad Mixology® Beverages. There currently are 475 Red Robin locations across the United States and Canada, including 337 company-owned Red Robin® restaurants and five Red Robin's Burger Works® locations, and 133 Red Robin® restaurants operating under franchise agreements. Red Robin… YUMMM®! Connect with Red Robin on Facebook and Twitter.
*Prices may vary at franchise-owned restaurants.
SOURCE Red Robin International, Inc.
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