Red Mango Opens In Mexico

America's #1 Zagat-rated yogurt chain debuts free-standing and theater-based locations with Cinemex

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May 01, 2012, 09:00 ET

DALLAS, May 1, 2012 /PRNewswire/ -- Red Mango has officially opened in Mexico through an international development agreement with Mexican theater chain Cinemex, introducing the country to America's #1 Zagat-rated brand of frozen yogurt and smoothies at free-standing and theater-based locations.

(Photo: http://photos.prnewswire.com/prnh/20120501/DA97693)

Leveraging its experience as a leading entertainment and food concept company in Mexico, Cinemex, with its 184 movie theaters, selected Red Mango for its award-winning all-natural nonfat frozen yogurt and fresh fruit smoothies to offer consumers the very best.

Red Mango locations at Centro Comercial Santa Fe, Park Plaza Santa Fe, and Cinemex Pabellon Polanco, all in Mexico City, are already serving large crowds of consumers who have quickly become passionate fans of the company's frozen yogurt and smoothies. Swift store development is underway in response to the growing consumer demand for the delicious frozen treats for which Red Mango has gained international recognition.

"Red Mango has quickly become very popular in Mexico City," said Javier Ezquerro, Red Mango Project Leader of Cinemex. "People love the delicious menu, and the values of health, taste and style for which the Red Mango brand is known throughout the world. We have ambitious plans to open many more Red Mango stores throughout the country."

"Mexico's embrace of our brand and menu has far exceeded our expectations," said Barry M. Barron Sr., chief executive officer of Red Mango. "Cinemex is a tremendous partner, and has developed beautiful Red Mango stores in record time. With its national reach and vast experience in hospitality and entertainment, we look forward to Cinemex opening many more Red Mango locations and helping to establish the Red Mango brand as the preeminent purveyor of the healthiest and best-tasting frozen yogurt and smoothies in North America."

As Mexico continues to grow the Red Mango brand, the U.S.-based frozen yogurt leader has already begun discussions with other international companies to enter additional countries throughout North, Central and South America.

"The demand for healthier food options is escalating everywhere, and we see the significant opportunity to extend the national success of Red Mango throughout the world," Barron said. "Mexico has set a wonderful example of what we can accomplish on an international scale, and we will continue to forge the strategic relationships that fuel the global growth of the Red Mango brand."

About Red Mango:

Red Mango, one of the fastest growing retailers of all-natural nonfat frozen yogurt and fresh fruit smoothies, opened its first U.S. store in July 2007 in Los Angeles, and has since celebrated more than 170 store openings in North America. Red Mango was named the number one smoothie and frozen yogurt chain in America in Zagat's 2011 National Chain Restaurants Survey. Other awards have included the prestigious Nation's Restaurant News' "Hot Concepts!" award and the industry-recognized SupplySide's "Scientific Excellence Award," as well as best frozen yogurt honors in Dallas, Seattle, Las Vegas, Chicago, Utah and New York by highly-regarded independent publications. Headquartered in Dallas, Red Mango serves uniquely delicious frozen yogurt that is all-natural, nonfat and lowfat, gluten-free and fortified with beneficial live and active probiotic cultures like GanedenBC30® (Bacillus coagulans GBI-30, 6086), which helps support the immune and digestive systems when consumed as part of a balanced diet and healthy lifestyle. Red Mango is the first frozen yogurt retailer to earn the National Yogurt Association's Live and Active Cultures seal for meeting the required criteria for healthy frozen yogurt. Red Mango recently expanded its menu to include satisfying meal options such as its all-natural fruit and yogurt parfaits and fresh fruit smoothies.