Red Mango Launches Pioneer Program, Targets Markets For Rapid Franchise Growth

Franchise incentive campaign to reward multi-unit development

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Mar 12, 2013, 09:00 ET

DALLAS, March 12, 2013 /PRNewswire/ -- Red Mango, one of America's fastest-growing frozen yogurt and smoothies chains, has launched the Pioneer Program, a franchise incentive campaign designed to reward multi-unit development in key markets for rapid expansion. The company is targeting Texas, California, Ohio, Kentucky, Tennessee, Minnesota, Wisconsin, Maryland and Maine to open numerous locations beginning this year.

The Pioneer Program will extend a discount on the Red Mango initial franchise fee to eligible franchisees who open two locations within 12 months (first store to be opened within six months of signing and the second store to be opened within 12 months of signing). The initial franchise fee discount increases for eligible franchisees who open three locations within 18 months (first store to be opened within six months of signing; the second store to be opened within 12 months of signing; and third store to be opened within 18 months of signing).

"Red Mango has established a national and international brand in record time, and these states are hot regions for our next phase of rapid growth," said Miguel Foegal, president of Red Mango. "The Pioneer Program is designed to bring our award-winning menu to consumers who want the very best, to deliver the experience that is Red Mango to the area with multiple locations in key destinations, and to grow our network of franchisees with more people who have a real passion for our business."

"The exponential success of Red Mango has come from opening stores quickly to meet the rising demand for our business," Foegal added, "and we are actively recruiting more multi-unit franchise owners to be part of our incredible team."

As a leader of the industry, Red Mango has more than 220 open locations and recently celebrated a record year of franchise development growth in 2012. For more information about the Pioneer Program, interested candidates should call Red Mango Franchising today.

About Red Mango:

Red Mango, one of the fastest growing retailers of all-natural nonfat frozen yogurt and fresh fruit smoothies, opened its first U.S. store in July 2007, and has since celebrated more than 210 store openings across the U.S., and more than 10 international store openings across Mexico, El Salvador and Uruguay. Red Mango has received numerous awards, including the prestigious Nation's Restaurant News' "Hot Concepts!" award and the industry-recognized SupplySide's "Scientific Excellence Award," as well as best frozen yogurt honors in Dallas, Seattle, Las Vegas, Chicago, Utah and New York by highly-regarded independent publications. Headquartered in Dallas, Red Mango serves uniquely delicious frozen yogurt that is all-natural, nonfat and lowfat, gluten-free and fortified with beneficial live and active probiotic cultures like GanedenBC30®(Bacillus coagulans GBI-30, 6086), which probiotic helps support the immune and digestive systems when consumed as part of a balanced diet and healthy lifestyle. Red Mango is the first frozen yogurt retailer to earn the National Yogurt Association's Live and Active Cultures seal for meeting the required criteria for healthy frozen yogurt. Red Mango recently expanded its menu to include satisfying meal options such as its all-natural fruit and yogurt parfaits and fresh fruit smoothies.