Red Mango® Launches Fresh Squeezed-to-Order Juicing Program

Popular frozen yogurt chain offers consumers more healthy options with fresh-squeezed juices

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Mar 25, 2014, 09:00 ET

DALLAS, March 25, 2014 /PRNewswire/ -- Red Mango®, one of the fastest growing frozen yogurt chains in America, is expanding its healthy offerings by introducing fresh-squeezed juices in Red Mango stores and Red Mango/ Smoothie Factory Juice Bar co-branded stores across America.

Dan Kim, Founder of Red Mango. (PRNewsFoto/Red Mango) (PRNewsFoto/RED MANGO)

"Juicing is one of the easiest ways to provide your body with the daily nutrition it needs and now accounts for $5 billion in annual sales," said Dan Kim, founder of Red Mango. "But today's consumers have only limited options for fresh juices either at a health store or at a juicing boutique. For several years we have been looking at introducing fresh-squeezed juices into our stores, but we wanted to make sure they met our standards for quality and taste that Red Mango fans have come to expect."

Kim's passion for juicing began in the early stages of Red Mango as consumer interest in nutritional products and healthy lifestyles began to increase. Ultimately, he knew he wanted the brand to offer consumers both the healthiest frozen yogurt options as well as delicious juices squeezed from fresh fruits and vegetables right in front of them.

Kim says that now is the perfect time to introduce the fresh-squeezed juices menu to Red Mango locations across the nation. A recent study conducted by Global Industry Analytics, Inc. showed the Juice and Smoothie Bar industry is one of the fastest growing segments. The study also shows that as the demand for heathy drinks grows, the demand for sugary beverages declines.

"Freshly prepared juices, both green and citrus, are gaining in popularity among the most health conscious consumers as well as consumers looking for a change," said Jim Notarnicola, chief marketing officer for Red Mango and Smoothie Factory. "We are bringing highly nutritious and great tasting recipes, uniquely prepared on demand and ice filtered, to Red Mango and Red Mango Cafe with Smoothie Factory Juice Bar locations throughout the country."

The fresh-squeezed juices menu at Red Mango will include flavors like the Sweet Green Zing and the Cool Pineapple Zen as well as Simply Juice options and Power Ups all listed with calorie counts for consumers. All juices are squeezed-to-order in front of the customers. Prices range from $2.95 to $5.95.

About Red Mango:
Red Mango, one of the fastest-growing retailers of all-natural nonfat and low fat frozen yogurt and fresh fruit smoothies, opened its first U.S. store in July 2007, and has since celebrated more than 270 store openings across the U.S., Mexico, El Salvador and Uruguay. Red Mango has received numerous awards, including the prestigious Nation's Restaurant News' "Hot Concepts!" award and the industry-recognized SupplySide's "Scientific Excellence Award," as well as best frozen yogurt honors in Dallas, Seattle, Las Vegas, Chicago, Utah and New York by highly-regarded independent publications. Headquartered in Dallas, Red Mango serves uniquely delicious frozen yogurt that is all-natural, nonfat and lowfat, gluten-free and fortified with beneficial live and active probiotic cultures like GanedenBC30®(Bacillus coagulans GBI-30, 6086), which helps support the immune and digestive systems when consumed as part of a balanced diet and healthy lifestyle. Red Mango is the first frozen yogurt retailer to earn the National Yogurt Association's Live and Active Cultures seal for meeting the required criteria for healthy frozen yogurt. Red Mango expanded its menu to include satisfying meal options such as its all-natural fruit and yogurt parfaits and fresh fruit smoothies.