Red Mango Invites America to Rethink Smoothies™

America's fastest-growing yogurt & smoothie chain expands its line of smoothies to 22 varieties, including the nation's first probiotic iced-tea smoothies.

News provided by

Red Mango

Jul 13, 2010, 09:00 ET

DALLAS, July 13 /PRNewswire/ -- Red Mango wants America to rethink smoothies™. The fastest growing retailer of all-natural nonfat frozen yogurt and fresh fruit smoothies is launching a national rollout of its expanded menu which features 22 smoothie varieties, including the nation's very first probiotic iced tea smoothies.

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"Not all smoothies are created equal," said Dan Kim, founder of Red Mango. "Others disguise themselves as healthy, but are often loaded with empty calories and artificial ingredients, and do not offer the benefits of fresh fruit and functional probiotics. We took a hard look at competitors and found a way to offer something significantly better. Our smoothies deliver the flavor and health attributes that our customers know us for in a delicious and satisfying treat that tastes great and helps support a healthy immune system. We now want to share that with America."

Made with its award-winning 100% all-natural nonfat yogurt and market-fresh fruit, Red Mango smoothies contain no artificial ingredients or high fructose corn syrup, and are sweetened with all-natural zero-calorie stevia. They are also rich in GanedenBC30™, a natural probiotic that helps support a healthy immune and digestive system.

Available in four categories – Fruit & Yogurt, Power (Functional), Fresh Fruit & Tea-Infused, and Iced Tea Chillers -- Red Mango smoothies are a permanent menu item, crafted to meet the appetite and style of a variety of consumers. Whether it's an energy boost, quenching a thirst, or grabbing a meal on the run, Red Mango offers solutions in attractive, cool and portable smoothie flavors.

Early tests of the expanded line met high sales targets and received rave reviews in markets that included Seattle, Dallas, New York City, and Palo Alto, Calif. The results prompted Red Mango to conduct a national launch across stores in the heat of summer to unveil the ultimate refreshment that will be available year-round.

Red Mango added smoothies to the menu to give customers a healthy, quick lunch option with a nutritional meal replacement, as well as a healthy source of satiety and energy throughout the day. The company's dedication to the line is visible in a new logo that has been installed in stores across the country: "Red Mango Yogurt & Smoothies."

To debut the new smoothies, Red Mango is offering four days of free smoothies at select locations nationwide where each participating store will hand out up to 1,000 smoothie passports to lucky consumers. Each passport can be redeemed for four free smoothies, one per day from July 20 to 23, when a flavor from each category will be featured.

Kim and a panel of experts from Red Mango's partnering suppliers will kick off the free smoothie days at a media event on July 20 at the Red Mango store in Union Square located at 63 W. 14th St. in New York City. This event will also offer all consumers who visit Red Mango's Union Square location that day from 11 a.m. to 3 p.m. any regular-sized smoothie for just $1.

Red Mango smoothies are available in regular (16 oz.) and large (24 oz.) size servings, and start as low as 230 calories per size. Varieties include: [Fruit & Yogurt] Strawberry Banana, Pomegranate by POM Wonderful®, Tropical Pineapple, Tropical Mango, Mandarin Mango, Acai Berry, Berry Banana, 4 Berry Blend; [Fresh Fruit & Tea-Infused] Strawberry Hibiscus Tea, Citrus Green Tea, Mango Vanilla Tea, Raspberry Green Tea; [Power] Protein Power, Immunity Boost, Revitalizing Energy, Antioxidants, Healthy Bones; and [Iced Tea Chillers] Lemonade Green Tea, Wildberry Hibiscus Tea, Vanilla Black Tea, Green Tea, and Pomegranate Green Tea by POM Wonderful®.

About Red Mango:

Red Mango, the fastest growing retailer of all-natural nonfat frozen yogurt and fresh fruit smoothies, opened its first U.S. store in July 2007 in Los Angeles, and has since celebrated more than 70 store openings in 17 states including Arizona, Arkansas, California, Florida, Illinois, Indiana, Massachusetts, Minnesota, Nevada, New Jersey, New York, Ohio, Texas, Utah, Virginia, Washington and Wisconsin. Red Mango received the prestigious Nation's Restaurant News' 2009 "Hot Concepts!" award and the industry-recognized SupplySide's 2010 "Scientific Excellence Award," and has been named the best frozen yogurt in Los Angeles, Seattle, Las Vegas, Chicago, Utah and New York by highly-regarded independent publications. Headquartered in Dallas, Red Mango serves uniquely delicious frozen yogurt that is all-natural, nonfat, gluten-free and packed with beneficial live and active probiotic cultures like GanedenBC30™ (Bacillus coagulans GBI-30, 6086), which help support a healthy immune and digestive system when consumed as part of a balanced diet and healthy lifestyle. Red Mango's frozen yogurt was the first frozen yogurt retailer to become certified by the National Yogurt Association's Live and Active Culture Seal for meeting the required criteria for healthy frozen yogurt. Red Mango also introduced the world's first all-natural probiotic iced teas that are made with whole tea leaves and hand-shaken to order, and recently expanded its menu to include satisfying lunchtime meal options like all-natural made-to-order fruit parfaits and fresh fruit smoothies.