Red Man Moist Snuff Announces Newest "Always Fresh" Sweepstakes Winners

RICHMOND, Va., July 8, 2011 /PRNewswire/ -- Steven Young of Tully, NY is the latest winner in the Red Man Moist Snuff "Always Fresh" sweepstakes.  Young has won the May prize package that includes a Polaris Sportsman 550 Indy red ATV with helmet and accessories.

(Photo:  http://photos.prnewswire.com/prnh/20110708/PH32096 )

(Logo:  http://photos.prnewswire.com/prnh/20100528/PH12258LOGO )

Age verified participants vote in the monthly "Always Fresh" sweepstakes for the prize of their choice. The prize that garners the most votes is awarded. Themes vary from "Lake Living" to "The Great Outdoors" to "On the Hunt," with a prize list that includes an Alaskan salmon fishing trip for two, a white water rafting trip, a Coleman Destiny Series Camp Trailer and an $8,000 shopping spree for camping gear.        

"Keeping the contest always fresh, always exciting, is our goal," according to Tracy Vernon, associate brand manager for Red Man Moist Snuff.  "The 'Always Fresh' sweepstakes is one of the key components of our strategy to drive awareness of the freshness platform for Red Man Moist Snuff. A key element, of course, is the Red Man Moist Snuff FlavorFresh™ Lid which we introduced earlier this year.  Our brand continues to drive innovation with our new lid which creates a tight seal and improves moisture retention keeping the product always fresh."

Adult consumers over 21 years old have a chance to win by entering each day at www.redman.com . The contest ends September 29th.

About Red Man Moist Snuff:  For more than 100 years, Red Man has been one of the most well known and well respected brand names in the smokeless tobacco category.  Red Man Moist Snuff is the only brand to truly provide long-lasting freshness.  Quality, freshness and satisfaction -- that's what Red Man Moist Snuff is all about.  For more information, visit the website at www.redman.com

About Swedish Match: Swedish Match is a global Group of companies with a broad assortment of well known brands in snus and snuff, chewing tobacco, cigars, matches and lighters.   Some of our well known brands in the US include Red Man, Timber Wolf, Longhorn, General, Garcia y Vega, Game, and White Owl.   The Swedish Match US division is headquartered in Richmond, VA.  For more information visit the website at www.swedishmatch.com

SOURCE Swedish Match

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