RED ALERT: Dermalogica Introduces New REDNESS RELIEF PRIMER SPF20

CARSON, Calif., Aug. 8, 2014 /PRNewswire/ -- The American Academy of Dermatology reports that 50% of the US population experience some form of sensitive or sensitized skin. With this in mind, Dermalogica keeps skin health in its prime with the launch of Redness Relief Primer SPF20 as part of the brand's UltraCalming line, a new facial primer with a sheer green tint. This new formula calms irritation, protects skin from UVA/UVB exposure which can further aggravate sensitization, produces a smooth, translucent, red-neutralizing finish for an even skin tone, and primes the skin surface for a more flawless makeup application and longer makeup wear.

The distinction between sensitive and sensitized skin is that the former is a genetic trait, while the latter is a growing phenomenon with multiple causes including increased exposure to environmental assaults, stress and chemicals. In many cases, the responses of the skin to these differing conditions are similar, although the sources differ. There are two primary contributors to common skin redness: immunogenic inflammation, where the immune system launches a cascade of inflammation and involves the activation of white blood cells, and neurogenic inflammation, which is triggered by the nervous system. In both cases, the respective process results in pain, redness, itching, swelling and heat associated with inflammation. The newest understanding of chronic skin redness concludes that it is the combination of genetic susceptibility, immune disruption, nerve activity and epidermal barrier function that contributes to skin sensitivity and inflammation.

Redness Relief Primer SPF20 addresses redness in both the short and long-term. Natural botanical extracts of Yeast, Oat and Oat Kernel Oil offer immediate calming effects on the flushed appearance of skin, which is irritated by over processing, dehydration resulting from extremely low pH (2.5-3.5) or high pH (above 8) from soap-and-water cleansing, strong ADA products, allergens such as pollen and artificial fragrances, contact with environmental irritants, sun exposure, stress or other sources of inflammation. The extract of Oat, or Avena Sativa, is rich in avenanthramides, the active phytic component proven to have natural anti-redness and anti-irritant properties.

New Redness Relief Primer SPF20 comes in an easy to use and travel friendly 0.75 oz./22ml tube with a suggested retail price of $45.00. Redness Relief Primer SPF20 will be available at authorized Dermalogica spa, salons and skin centers nationwide and at Dermalogica.com starting in August, 2014.

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SOURCE Dermalogica