Records Fall Again as American Honda Reports September Sales

USA - español

- Honda and Acura brand trucks have best-ever September sales

- Honda Division posts new overall September sales mark

- Honda CR-V breezes past previous September best with new record for the month

- Honda passenger car sales remain strong as Civic lineup continues to grow

- Acura's refreshed 2017 MDX enjoys robust 14.3 percent increase while RDX gets a new September record

News provided by

American Honda Motor Co., Inc.

Oct 03, 2016, 10:48 ET

TORRANCE, Calif., Oct. 3, 2016 /PRNewswire/ -- American Honda Motor Co., Inc. today reported robust September sales of 133,655 Honda and Acura vehicles, a 0.1 percent decrease from September 2015. American Honda trucks set a new September record, gaining 8.5 percent on sales of 69,069 units. The Honda Division also set a new September mark, gaining 1.5 percent on total sales of 120,842 units, with Honda trucks additionally setting a new September record, rising 8.6 percent on sales of 60,220 vehicles. Acura trucks shared the record bounty as well, with an increase of 8.4 percent on sales of 8,849 units for a new September milestone.

Acura's RDX set a new September sales record, joining the new MDX in pushing the brand to its best-ever September truck sales.

Honda
Honda cars continued to dominate the retail market in September while Honda trucks set new sales records. The red-hot CR-V reached new heights and the new Ridgeline added still more strength for the Honda brand.

Honda Division sales reach new September milestone, gaining 1.5 percent on total sales of 120,842 cars and trucks.
Honda trucks set a new September record with an 8.6 percent gain on sales of 60,220 units.
CR-V set a new September mark—rising 6.5 percent on sales of 31,884 vehicles.
Civic held steady with 28,184 units sold, while Fit was way up over the same month a year ago, leaping 296 percent on sales of 5,068 cars.
Accord remained strong, boasting sales of 27,204 units for the month despite a challenging mid-size sedan market.
HR-V had a particularly strong September, jumping 48.7 percent on sales of 6,853 units.

"The return of a new Civic Hatchback to the Honda brand adds a fresh dimension to an already robust car lineup for 2017," said Jeff Conrad, senior vice president and general manager of the Honda Division. "The expanding 10^th generation Civic roster brings new energy to the car side of our business even as our trucks continue with steady gains."

Acura
Truck sales led the way for the Acura brand with a new September record, and sales of the RDX reached a best-ever September as well. The refreshed MDX also performed strongly, with sales gaining 14.3 percent for the month as its new design continues to gain favor with buyers. TLX continues to strengthen its position and share in the challenging mid-size luxury sedan segment.

RDX notched its best September ever, gaining 1.8 percent on sales of 3,919.
With the MDX gaining significant market strength, Acura trucks sales increased 8.4 percent overall in September, with 8,849 units sold and a new record for the month.

"The success of the refreshed MDX, the first model to showcase the new Acura styling direction, is further validation of Acura's Precision Crafted Performance brand direction," said Jon Ikeda, vice president and general manager of the Acura division. "Step-by-step we are amping up performance as a signature for the brand and a clear point of difference over the competition."

	American Honda Vehicle Sales for September 2016
			Month-to-Date				Year-to-Date
			September 2016	September 2015	DSR % Change**	MoM % Change	September 2016	September 2015	DSR % Change**	YoY % Change
	American Honda Total		133,655	133,750	-0.1%	-0.1%	1,228,380	1,188,566	3.3%	3.3%
	Total Car Sales		64,586	70,115	-7.9%	-7.9%	629,011	612,325	2.7%	2.7%
	Total Truck Sales		69,069	63,635	8.5%	8.5%	599,369	576,241	4.0%	4.0%
	Honda Total Car Sales		60,622	63,572	-4.6%	-4.6%	587,584	562,267	4.5%	4.5%
	Honda Total Truck Sales		60,220	55,474	8.6%	8.6%	521,069	494,280	5.4%	5.4%
	Acura Total Car Sales		3,964	6,543	-39.4%	-39.4%	41,427	50,058	-17.2%	-17.2%
	Acura Total Truck Sales		8,849	8,161	8.4%	8.4%	78,300	81,961	-4.5%	-4.5%
	Total Domestic Car Sales		58,310	69,566	-16.2%	-16.2%	583,049	606,843	-3.9%	-3.9%
	Honda Division		54,448	63,198	-13.8%	-13.8%	542,679	558,591	-2.8%	-2.8%
	Acura Division		3,862	6,368	-39.4%	-39.4%	40,370	48,252	-16.3%	-16.3%
	Total Domestic Truck Sales		69,069	63,635	8.5%	8.5%	599,369	576,236	4.0%	4.0%
	Honda Division		60,220	55,474	8.6%	8.6%	521,069	494,275	5.4%	5.4%
	Acura Division		8,849	8,161	8.4%	8.4%	78,300	81,961	-4.5%	-4.5%
	Total Import Car Sales		6,276	549	1,043.2%	1,043.2%	45,962	5,482	738.4%	738.4%
	Honda Division		6,174	374	1,550.8%	1,550.8%	44,905	3,676	1,121.6%	1,121.6%
	Acura Division		102	175	-41.7%	-41.7%	1,057	1,806	-41.5%	-41.5%
	Total Import Truck Sales		0	0	0.0%	0.0%	0	5	-100.0%	-100.0%
	Honda Division		0	0	0.0%	0.0%	0	5	-100.0%	-100.0%
	Acura Division		0	0	0.0%	0.0%	0	0	0.0%	0.0%
MODEL BREAKOUT BY DIVISION
	Honda Division Total		120,842	119,046	1.5%	1.5%	1,108,653	1,056,547	4.9%	4.9%
	* ACCORD		27,204	33,641	-19.1%	-19.1%	258,619	264,814	-2.3%	-2.3%
	* CIVIC		28,184	28,278	-0.3%	-0.3%	283,783	249,749	13.6%	13.6%
	CR-Z		165	310	-46.8%	-46.8%	1,864	2,205	-15.5%	-15.5%
	* FIT		5,068	1,279	296.2%	296.2%	43,255	44,146	-2.0%	-2.0%
	INSIGHT		1	64	-98.4%	-98.4%	63	1,353	-95.3%	-95.3%

	CROSSTOUR		5	777	-99.4%	-99.4%	725	7,227	-90.0%	-90.0%
	* CR-V		31,884	29,925	6.5%	6.5%	263,493	259,499	1.5%	1.5%
	HR-V		6,853	4,608	48.7%	48.7%	58,270	29,225	99.4%	99.4%
	ODYSSEY		8,954	9,924	-9.8%	-9.8%	94,835	98,834	-4.0%	-4.0%
	PILOT		9,206	10,238	-10.1%	-10.1%	90,999	98,980	-8.1%	-8.1%
	RIDGELINE		3,318	2	165,800.0%	165,800.0%	12,747	515	2,375.1%	2,375.1%

	***	Memo: Accord FHEV	1,160	854	35.8%	35.8%	2,880	10,111	-71.5%	-71.5%
		Memo: Accord PHEV	0	0	0.0%	0.0%	0	62	-100.0%	-100.0%
		Memo: Civic Hybrid	38	613	-93.8%	-93.8%	855	3,930	-78.2%	-78.2%
	Acura Division Total		12,813	14,704	-12.9%	-12.9%	119,727	132,019	-9.3%	-9.3%
	ILX		916	1,614	-43.2%	-43.2%	11,747	13,358	-12.1%	-12.1%
	NSX		38	0	0.0%	0.0%	83	0	0.0%	0.0%
	RLX / RL		102	174	-41.4%	-41.4%	1,053	1,774	-40.6%	-40.6%
	TL		0	1	-100.0%	-100.0%	0	86	-100.0%	-100.0%
	TLX		2,908	4,753	-38.8%	-38.8%	28,540	34,808	-18.0%	-18.0%
	TSX		0	1	-100.0%	-100.0%	4	32	-87.5%	-87.5%

	MDX		4,930	4,313	14.3%	14.3%	39,578	43,457	-8.9%	-8.9%
	RDX		3,919	3,848	1.8%	1.8%	38,722	38,502	0.6%	0.6%
	ZDX		0	0	0.0%	0.0%	0	2	-100.0%	-100.0%

	***	Memo: ILX Hybrid	0	2	-100.0%	-100.0%	1	22	-95.5%	-95.5%
		Memo: RLX Hybrid	24	26	-7.7%	-7.7%	158	207	-23.7%	-23.7%
		Memo: TSX Wagon	0	0	0.0%	0.0%	0	2	-100.0%	-100.0%
	Selling Days		25	25			229	229
	**** Hybrid		1,426	1,869	-23.7%	-23.7%	5,904	17,890	-67.0%	-67.0%

	* Honda and Acura vehicles are made of domestic & global sourced parts
	** Daily Selling Rate
	*** Memo line items are included in the respective model total
	**** Hybrid includes FHEV, PHEV, CR-Z, Civic Hybrid, Insight, ILX Hybrid, RLX Hybrid, RLX Sport Hybrid, MDX Sport Hybrid and NSX