Recession? What Recession? Five Star Painting Franchise Posts 45% Gain in Revenue for 2010

Painting franchisor up 45% for 2010; 4th record-breaking year in a row

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Dec 29, 2010, 09:27 ET

SPRINGVILLE, Utah, Dec. 29, 2010 /PRNewswire/ -- Five Star Painting Inc. continues to be a big success story in the slumping home services market.

Despite a sluggish economy, the painting franchisor posted a 45% percent gain in individual franchise revenue for 2010 and expanded its franchise system nationally and internationally. It is Five Star Painting's fourth consecutive year of double digit growth.

"The fed says the recession is now over, but we posted positive gains throughout," said Scott Abbott, Five Star's CEO. "Painting is a $16 billion business in the U.S. alone, and that figure will continue to grow as more Baby Boomers opt to stay in their homes and tough credit markets create greater demand for rental property."

Five Star Painting is doing well because it delivers what today's consumers want -- top-quality work and excellent customer service. Franchising since 2005, Five Star Painting set out to upgrade the image of the painting industry, positioning its local owners and their workers as reliable professionals.

"We are growing because Five Star responds quickly, acts professionally, provides a valuable home service and still beats the bids of competitors," says Abbott.

Several factors point to continued growth for Five Star: More Baby Boomers remaining in their homes past retirement; more older houses; more renters, which translates into frequent painting; and more homeowners who want to dress up their homes rather than trade up.

Five Star Painting leapt ahead of competitors in the way it acquires and retains new customers, focusing on leveraging positive customer reviews online and in social media. The effort paid off - Five Star's franchisees dramatically increased customers that originated from the Internet in 2010, taking the technology lead in the painting industry.

"The timing for Five Star is especially good right now," Abbott says.

Five Star also expanded its franchise system this year, adding 14 franchise units, including the first two in Brazil. Five Star has grown to more than 75 franchises in North America with operations in the United States, Canada, Mexico and Brazil.

For more information about Five Star Painting franchises, please visit www.5starfranchising.com.