Recently Redesigned website for Antique Tractor Enthusiasts

LENNON, Mich., Dec. 5, 2012 /PRNewswire-iReach/ -- Steiner Tractor Parts partnered with one of the leading technology companies to redesign and re-launch their website offering new parts for old tractors this fall.  SteinerTractor.com now includes more detailed application information to assist customers in finding the correct part for their antique tractor.  Product detail pages include instructions, repair videos, 360 degree views, alternate images of the products and much more. Dan Steiner and his dedicated crew have made it easier than ever to order parts for your old tractor with a 1 step checkout and online chat available if you have any trouble.

(Photo: http://photos.prnewswire.com/prnh/20121205/CG23559)

"When the time came to update our website, we focused on improving functionality," explains Dan Steiner, the president of the company and driving force behind the redesign. "We present a wealth of information about our tractor parts in an easy to digest way while also providing opportunities for customer feedback at every step." 

Customers can view up to date order tracking information and historical order information for all orders placed under their account. Tractor enthusiasts also have the ability to upload tractor photos and stories to the corporate blog. Submissions qualify for a free hat and worldwide exposure for their tractor restoration. If customers aren't able to find their particular tractor part, or have questions, there is the option for online chat, or submitting a ticket for staff review.

The company is very interested in two way communication with their customer base. They are encouraging customers to leave post purchase product reviews, both to assist the antique tractor community and also to drive future product development.  Steiner Tractor Parts staff reads all reviews and when applicable shares the information with Research & Development or Quality Control. Customers and tractor enthusiasts also communicate with Steiner Tractor Parts via Facebook, Twitter and email.  Each quarter, one lucky restoration hobbyist is awarded a $500 gift card to the store. The winners are drawn from all active subscribers on their email marketing list.  Sign up is easy and available on every web page.

To encourage customers to visit the new site and share their feedback, the company is offering a free 35^th anniversary TShirt on orders over $50 while supplies last.  Visitors can get the coupon codes by visiting the company blog. 

About Steiner Tractor Parts 
Steiner Tractor Parts specializes in restoration quality parts for American-made farm tractors. The company is an integral part of a larger community committed to preserving our agricultural heritage. They provide obsolete components for Allis Chalmers, Farmall, International, Ford, John Deere, Case and Massey Ferguson tractors, among others. Areas of specialty include manifolds, wheels, lights, electrical components, battery boxes, fenders, steering wheels, carburetors, gauges, and more. Steiner Tractor Parts offers customers the ease of a state-of-the-art website and ships worldwide every day.  The full product listing and e-catalog are available at http://www.steinertractor.com. Visit the website or call 800-234-3280 to request a print catalog.

Media Contact: Elizabeth Gross Steiner Tractor Parts, 800-234-3280, [email protected]

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SOURCE Steiner Tractor Parts

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