Realtor.com® Named 2013 IAB MIXX Awards Finalist for "Find it First" Campaign

SAN JOSE, Calif., Aug. 14, 2013 /PRNewswire/ -- Realtor.com®, operated by Move, Inc. (NASDAQ: MOVE), today announced that it is a finalist in the Interactive Advertising Bureau (IAB) 9^th Annual MIXX Awards for "Find it First," realtor.com®'s first online consumer marketing campaign. Founded in 2005, the IAB MIXX Awards honor brands and agencies for outstanding achievement in digital marketing and advertising.

"The IAB MIXX Awards recognize top brands and agencies globally that demonstrate unmatched technology, creativity and effectiveness," said Barbara O'Connor, chief marketing officer at Move, Inc. "We are delighted to be the only real estate brand finalist and to be named among the world's finest brands for our first major online consumer engagement initiative."

The IAB named realtor.com® and its partner, award-winning advertising agency Pereira & O'Dell, as a finalist for the "IAB Standard Rich Media Display" and "Online Commercial" awards for the "Find it First" campaign, which focuses on the importance of timely and accurate data in the home buying process. "Find it First" falls into realtor.com®'s mission of providing consumers with the most accurate and comprehensive information as a result of its connections with more than 800 multiple listing services and by updating about 90 percent of listings every 15 minutes.

"Find it First" highlights the importance of real estate listing accuracy and timeliness, featuring video ads depicting humorous scenarios of what happens when a consumer realizes that other buyers have discovered the same dream home. The campaign also included a series of headline-driven banners and animated rich media units, and was supported in email marketing and social channels with the goal to increase traffic and user engagement on realtor.com®.

A panel of industry leaders selected MIXX Award finalists from 106 submissions, which spanned 31 categories and 17 countries. The finalists and winners will be honored at the IAB MIXX Awards Gala, where winners are announced at the culmination of the IAB MIXX Conference & Expo Marketplace on Sept. 24 in New York.

IAB is comprised of more than 500 leading media and technology companies responsible for selling 86 percent of online advertising in the U.S.

About realtor.com®

Operated by Move, Inc., (NASDAQ: MOVE), realtor.com® helps connect people with the content, tools and expertise they need to find their perfect home. As the official website of the National Association of REALTORS®, realtor.com® empowers consumers to make the smartest decisions when it comes to finding a home by leveraging direct connections with more than 800 MLSs to deliver the most accurate and up-to-date listing information in neighborhoods across the country, and by making timely and meaningful connections between consumers and REALTORS®. Whether through desktop, mobile, or tablet versions, realtor.com® is where home happens.

About Move, Inc.

Move, Inc. (NASDAQ:MOVE), the leader in online real estate, operates: realtor.com®, the official website of the National Association of REALTORS®; Move.com, a leading destination for new homes and rental listings, moving, home and garden, and home finance; ListHub™, the leading syndicator of real estate listings; Moving.com™; SeniorHousingNet; SocialBios; Doorsteps, TigerLead®; and TOP PRODUCER® Systems. Move, Inc. is based in San Jose, Calif.

Forward-Looking Statements

This press release may contain forward-looking statements, including information about management's view of Move's future expectations, plans and prospects, within the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. These statements involve known and unknown risks, uncertainties and other factors which may cause the results of Move, its subsidiaries, divisions and concepts to be materially different than those expressed or implied in such statements. These risk factors and others are included from time to time in documents Move files with the Securities and Exchange Commission, including but not limited to, its Form 10-Ks, Form 10-Qs and Form 8-Ks. Other unknown or unpredictable factors also could have material adverse effects on Move's future results. The forward-looking statements included in this press release are made only as of the date hereof. Move cannot guarantee future results, levels of activity, performance or achievements. Accordingly, you should not place undue reliance on these forward-looking statements. Finally, Move expressly disclaims any intent or obligation to update any forward-looking statements to reflect subsequent events or circumstances.

SOURCE realtor.com