Reality TV Star, Sean Lowe, Kicks Off "Shed the Weight & Share the Warmth" Campaign This Holiday Season

MANHATTAN, N.Y., Dec. 11, 2013 /PRNewswire/ -- "The Bachelor", Sean Lowe, and his fiancee Catherine Giudici have partnered with Hydroxycut^® SX-7™ and GNC Holdings, Inc. (NYSE: GNC), the nation's largest specialty retailer of health, wellness and sports nutrition products, to drive awareness and donations for those in need of winter coats.

(Photo: http://photos.prnewswire.com/prnh/20131211/FL32102)

The Shed the Weight & Share the Warmth campaign encourages people who lose weight to donate their old winter clothing to help those in need.    

Sean and Catherine launched the campaign by presenting a $10,000 donation on behalf of Hydroxycut^® SX-7™ and GNC to One Warm Coat, a national non-profit organization whose mission is to collect coats and distribute them to people, free of charge. One Warm Coat has collected and donated over 4 million coats since 1992.

In January, GNC will extend the program in-store by asking customers to donate $10 to One Warm Coat by texting "WARM" to 80100. GNC will also offer a special discount for Hydroxycut^® SX-7™ on national store receipts. 

"It has been an honor for Catherine and I to work with Hydroxycut^® and GNC to launch a program that will help thousands of people stay warm during the cold winter months," Lowe said.  "Charity is an essential part of our lives and this is a truly worthy cause."

One Warm Coat's National Founder & Board Chair, Sherrie Lewis Wood, was on hand to graciously accept the donation. "We are very grateful to the makers of Hydroxycut^® SX-7™ and GNC stores for their generosity and effort to help those less fortunate this holiday season."

The program coincides with the launch of Hydroxycut^® SX-7™, the most advanced weight loss and clean sensory experience, designed to help men and women reach their weight loss goals. Hydroxycut^® SX-7™ launched exclusively at GNC stores in December. 

About Iovate Health Sciences International Inc.
Iovate Health Sciences is a dynamic, leading-edge nutritional supplement company that delivers some of the highest quality, most innovative and effective products in the world.
Web: http://www.muscletech.com/products/hydroxycutsx7/

About GNC
GNC Holdings, Inc., headquartered in Pittsburgh, PA, is a leading global specialty retailer of health and wellness products, including vitamins, minerals, and herbal supplement products, sports nutrition products and diet products, and trades on the New York Stock Exchange under the symbol "GNC."

The Company – which is dedicated to helping consumers Live Well – has a diversified, multi-channel business model and derives revenue from product sales through company-owned retail stores, domestic and international franchise activities, third party contract manufacturing, e-commerce and corporate partnerships.  GNC's broad and deep product mix, which is focused on high-margin, premium, value-added nutritional products, is sold under GNC proprietary brands, including Mega Men®, Ultra Mega®, Total Lean™, Pro Performance®, Pro Performance® AMP, Beyond Raw®, and under nationally recognized third party brands.  As of September 30, 2013, GNC has more than 8,400 locations, of which more than 6,300 retail locations are in the United States (including 984 franchise and 2,206 Rite Aid franchise store-within-a-store locations) and franchise operations in 54 countries (including distribution centers where retail sales are made).

Web:
GNC.com l Twitter: @GNCLiveWell l Facebook: facebook.com/GNCLiveWell

About One Warm Coat
One Warm Coat is a national non-profit organization whose mission is to collect coats and distribute them to people in need, free of charge.  The organization helps individuals, groups, companies and organizations across the country collect coats and deliver them to approved local agencies who distribute them in their local communities. One Warm Coat's goal is to ensure that anyone who needs a coat can get one. Providing this simple yet vital need helps people live productive lives year round. Over 4 million coats have been collected and distributed through One Warm Coat activities since 1992.

WEB:  http://www.onewarmcoat.org
FACEBOOK: https://www.facebook.com/OneWarmCoat?fref=ts

Contact:
Lindsay Ressler
954-868-6382
[email protected]

SOURCE Hydroxycut