Reality Shares Seeks to Transform Dividend-Based Investing with Launch of "DIVY"

Reality Shares' New Fund is the First U.S. ETF Seeking Returns Based on the Growth of Expected Dividend Values of Large Cap Securities

DIVY is not just another dividend yielding ETF; DIVY does not produce dividend income or invest in dividend-paying stocks.

DIVY, Reality Shares' inaugural ETF (Ticker: DIVY) is the first of its kind, designed to deliver returns based on the expected growth rate of dividends paid.

News provided by

Reality Shares, Inc.

Dec 18, 2014, 08:30 ET

SAN DIEGO, Dec. 18, 2014 /PRNewswire/ -- Reality Shares today announced the launch of DIVY (Ticker: DIVY), an exchange-traded fund (ETF) that is designed to provide investors with exposure to the aggregate value of dividends expected to be paid on a portfolio of large capitalization equity securities. DIVY is listed on the NYSE Arca.

For a copy of the Fund's prospectus, please visit: http://www.realityshares.com/funds/divy or call (855) 595-0240.

"We believe DIVY represents a paradigm shift in how investors will think about generating returns based on genuine underlying value creation," said Eric Ervin, Co-Founder, President and CEO, Reality Shares. "The rules-based strategies employed by DIVY are designed to provide long-term results based upon expected dividend payments, which historically have increased over time in large cap stocks."

Unlike traditional dividend focused products, DIVY does not seek to produce returns based on changes in the stock market price of dividend-paying securities and does not generate dividend income. Rather, DIVY seeks to produce returns based on increases in the expected dividend values of these securities, independent of price performance and dividend yield. The Fund uses a variety of investment strategies to help achieve this objective, and will primarily invest in a series of listed index option combinations to capture expected dividend exposure.

"Our research indicates that historically, a high correlation has existed between expected dividend values and the aggregate value of actual dividend payments on large cap securities," said Ryan Ballantyne, Executive Vice President of Sales and Trading, Reality Shares. "We're excited to offer this innovative investment choice to investors seeking long-term returns that are not directly correlated to broad equity market or fixed income price movements."

About Reality Shares, Inc.
Reality Shares empowers investors by providing investment solutions that are designed to isolate corporate dividend growth from stock price, with the goal of realizing returns based on the reality of how companies perform. Our innovative ETFs and indexes seek to extract the expected growth of dividends, minimize the noise of the market and mitigate the influence of emotion and other intangibles on investment performance.

For more information, visit www.realityshares.com.

This material is prepared by Reality Shares Inc. ("Reality Shares"), and all material or information provided does not constitute investment advice and it should not be relied on as such. It should not be considered a solicitation to buy or an offer to sell a security. It does not take into account any investor's particular investment objectives, strategies, tax status or investment horizon. You should consult your tax and financial advisor. There is no representation or warranty as to the accuracy of the information and Reality Shares shall have no liability for decisions based on such information.

ETFs trade like stocks, are subject to investment risk, fluctuate in market value and may trade at prices above or below the ETF's net asset value. Brokerage commissions and ETF expenses will reduce returns.

The Fund does not produce dividend income, and is not an appropriate investment if you are seeking dividend income. Investments in options, swaps, forward contracts and futures contracts are subject to a number of risks, including correlation risk, interest rate risk, market risk, leverage risk and liquidity risk. The prices of the options contracts held by the Fund may change rapidly and without warning throughout the trading day.

There are risks associated with investing, including loss of principal. Past performance is not indicative of future performance and is no guide to future returns.

Before investing you should carefully consider the Fund's investment objectives, risks, charges and expenses. This information is in the prospectus, and may be obtained by visiting www.realityshares.com/prospectus or by calling 855-595-0240. Please read the prospectus carefully before you invest.

The Fund is not limited to U.S. securities. The Fund may invest in European and Japanese securities per the most recent prospectus. The portfolio manager is limiting the Fund to U.S. securities as of the date listed on the fact sheet and could be subject to change.

Foreign Securities Risk – Non-U.S. securities may be subject to additional risks due to, among other things, political, social and economic developments abroad, currency movements and different legal, regulatory and tax environments. Please see the DIVY prospectus for more detailed information.

The Reality Shares DIVS Fund is new with limited operating history. There is no guarantee the Fund will achieve its investment objective, and may not be suitable for all investors.

Eric Ervin is a Registered Representative of ALPS Distributors, Inc. Ryan Ballantyne is a Registered Principal of ALPS Distributors, Inc. Reality Shares Advisors, LLC is the Investment Advisor. ALPS Distributors, Inc. is the Distributor for the Fund. Reality Shares Advisors, LLC and ALPS Distributors, Inc. are not affiliated.