Real-Money Gaming Operator, Pala Interactive, Retains KCSA Strategic Communications as PR Agency of Record

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Dec 02, 2014, 08:30 ET

NEW YORK, Dec. 2, 2014 /PRNewswire/ -- Today, Pala Interactive LLC, an upcoming leader in the online, real-money gaming space, announced that it has retained KCSA Strategic Communications ("KCSA"), a leading New York-based strategic communications firm, to direct the organization's public relations and social media programs.

KCSA will deploy public relations and social media campaigns to support the Company's launch of PalaCasino.com and PalaPoker.com in the New Jersey market in 2014 and additional markets throughout the United States in 2015 and beyond. The communications program will focus on outreach to business, trade and local media outlets, as well as digital brand building via key social media channels.

"Our business strategy is focused on the market opportunities that will present themselves as online gaming is regulated in the U.S, starting with our New Jersey launch. We have developed a new software platform specifically for regulated markets and we look forward to rolling it out and introducing it to online players," said Jim Ryan, CEO of Pala Interactive. "We believe KCSA is the right partner to help us increase awareness about our offering and what makes it special with PR and social media efforts."

"Based on our successful track record of working with dozens consumer tech clients throughout the years, we believe KCSA is uniquely qualified to help tell Pala's story and generate awareness about the Company and its offering. We look forward to providing our complete range of services to support Pala's communications initiatives and to get the word out to the New Jersey market about this great player entering the space," said Lewis Goldberg, Managing Partner of KCSA Strategic Communications.

Since KCSA's inception more than 45 years ago, the firm has developed a reputation for its work representing companies in the consumer technology space, among other sectors. Lewis Goldberg, Managing Partner at KCSA, will lead the communications team and provide strategic counsel on media relations matters and social media direction.

About Pala Interactive, LLC

Pala Interactive, LLC in an online real money and social gaming operator that was founded in 2013 in anticipation of upcoming U.S. state legislation permitting real-money internet wagering. Focused on delivering an excellent user experience to consumers through its proprietary platform, Pala Interactive plans to be a material market participant in the U.S. regulated online gaming market. The Company's majority shareholder is the Pala Band of Mission Indians, which owns and operates the Pala Casino Spa and Resort in Pala, California. For more information about the Company, visit www.PalaInteractive.com.

About KCSA Strategic Communications

KCSA is a fully-integrated communications agency specializing in public relations, investor relations and marketing with expertise in financial and professional services, technology, healthcare, media, energy and public services companies. Since 1969, the firm has demonstrated strategic thinking and program execution that drives results for its clients in the ever-changing communications and digital landscape. The firm's clients are its best references. For more information, please visit www.kcsa.com.

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SOURCE KCSA Strategic Communications