Real Integrated Wins Advertising Awards for its Latest Work

BLOOMFIELD HILLS, Mich., July 19, 2017 /PRNewswire/ -- The year 2017 continues to be a good year for advertising agency Real Integrated. In addition to contributing to the growth of their clients, this Michigan-based company was also recognized by the prestigious Telly Awards for their recent broadcast work for The Henry Ford and Soaring Eagle Properties.

Based in Dearborn, MI, The Henry Ford is a cultural institution dedicated to promoting and advancing innovation in our country. To create greater awareness of its purpose, the museum was renamed as The Henry Ford Museum of American Innovation. As part of this makeover, Real Integrated created a brand campaign that brought to life their client's mission of "taking it forward." The work revolved around the idea that our nation was at a societal, environmental and technological crossroads. In one spot, the past was used as a springboard to inspire future innovators. In another spot, the focus was on how women will be spearheading breakthroughs in science and technology.

Mid-Michigan's Soaring Eagle Properties was already well known for its casinos and resort. Real Integrated was given the task of increasing the visibility of Soaring Eagle's other amenities, particularly their waterpark, recreational lake and golf course. The agency's approach was to highlight the fact that Soaring Eagle Properties was truly an all-inclusive, entertainment destination that didn't forget about the kids. People no longer had to choose between different kinds of family vacations. They could literally have them all here. The spot itself let the imagery do most of the talking, leaving viewers with this final thought: "If other family resorts could take vacations, this is where they would go." Apparently the Telly Awards were convinced, giving Real Integrated an award for their spot. 

"For both clients, our focus was on the customers themselves. We wanted to meet their target markets on their terms," said Executive Creative Director, John Ozdych. "Whether it's a moment of inspiration, or a vacation getaway, what our clients offer are experiences. The obvious approach would have been to create work that were simply laundry lists of assets. We dug deeper and created real connections that meant something personal to the viewer. And while we appreciate the recognition from the Telly Awards, we're even more grateful for the relationships we have with all our clients."

Real Integrated is a fully integrated advertising agency located in Bloomfield Hills, MI. Its success is the result of award-winning creative, sound strategy, and the ability to adapt to the continuously changing marketplace. The 40+ employee agency has deep experience with entertainment, resort destinations, and casino gaming. RI specializes in brand building across multiple disciplines including strategic planning, account management, creative, digital, social, media planning/buying, and production.

Contact: Crystal Ceo, EVP & Director of Account Services
248.540.0660, [email protected]

SOURCE Real Integrated