Real Heroes Wear Babies
The Boppy® ComfyFit® Baby Carrier is the Lightweight Solution Dads Everywhere are Loving
GOLDEN, Colo., July 18, 2018 /PRNewswire/ -- Millennial and Generation Z Dads are taking on more responsibility at home, raising kids and doing more traditionally female related tasks. BabyCenter's Parents of Today, Tomorrow 2017 research study states that 36% of Gen Z Moms strongly agree: Dads are taking on more responsibility at home – raising kids and doing housework. In addition, parenting is nearly equally important to the identities of both Moms and Dads. Based on a survey in 2016 by Pew Research Center, 57% of Dads say parenting is extremely important to their identity (vs. 58% Moms). Dads are a growing voice among parenting products and The Boppy Company recognizes the need for products that bolster parenting equality.
Babywearing is the new parenting equalizer. The trend of babywearing is growing and Dads are no exception! Boppy is for Bobby. For Dads looking for a comfortable option for babywearing, the Boppy® ComfyFit® Baby Carrier is the ultimate solution. Boppy invented a lightweight, semi-structured, travel-friendly baby carrier for all caregivers including Dads. The 2016 Pew Research Study also noted that 71% of parents say it's important for babies to have equal time to bond with their mothers and fathers.
At Boppy, they believe real heroes don't wear capes, they wear babies! The intuitive, supportive design enables confidence in babywearing – simply click, strap, tie and go. Inspired by yoga apparel, the stretchy, soft fabric moves with parent and baby supporting an active lifestyle and makes babywearing comfortable.
The stash-and-go pouch makes the carrier small and portable, which is great for the on-the-go family. With only one buckle and wide shoulder straps, the carrier effortlessly transitions between parents and caregivers. Joe Jackson, The Gear Guy, of Outside Magazine shares: "The ComfyFit is hands down my favorite everyday carrier for Jojo. Made of soft spandex, it's stretchy in all the right places, like at the arms and anywhere that comes into contact with her delicate body. But it's also got a sturdy harness with a solid buckle in the back that gives me peace of mind that I won't drop her if I tie something incorrectly. Since becoming a Dad, this is the item of gear that I've used most—at least once a day, for everything from ten-mile hikes to keeping her close while I fold laundry."
At the suggested retail price of $69.99, the ComfyFit Baby Carrier is the perfect gift for a new Dad. It is currently available at Target, buybuyBABY, amazon and Boppy.com.
- Functional – Hybrid carrier with one-click fastening system – simply click, strap, tie and go.
- Fashionable –The carrier is made with yoga inspired fabric in charcoal and black.
- Versatile – Easily transitions between parents and caregivers.
- Travel Friendly – Stash-and-go pouch makes your carrier small and portable.
- Machine Washable – Low maintenance and easy-care fabric.
About The Boppy Company
Founded in 1989, The Boppy Company is the pioneering leader in creating comfortable and supportive products for parents and babies. It all started with the iconic, beloved and award-winning Boppy® Feeding & Infant Support Pillow, a must-have staple for all nurseries. Boppy's brand essences – beloved, bonding, comfort, fashion, safe, simple and versatile – remain at the heart of the business and drive product innovation. Nearly three decades later, Boppy has expanded its product line to include carriers, teething solutions, pregnancy pillows, breastfeeding accessories, baby loungers, travel products and more. Boppy offers Support for All Momkind® throughout the journey of parenting. For more information, visit www.boppy.com. The Boppy Company is a wholly-owned subsidiary of The Artsana Group, www.artsana.com.
SOURCE The Boppy Company
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