Real Estate and Living Media Network and Inman News Form Strategic Relationship
Union Brings Premium Real Estate Content to Publishers, Expands B2B/B2C Network for Advertisers
IRVINE, Calif., May 12, 2011 /PRNewswire/ -- The Real Estate and Living Media (REALM) Network, the online advertising service of the LPS Real Estate Group, today announced a strategic media relationship with Inman News, the real estate industry's most authoritative source of market conditions, business trends, technology, real estate and financial news. Inman advertisers will now have access to REALM's vast network of B2B real estate-focused sites, while REALM advertisers and publishers alike will benefit from Inman's professional and consumer-targeted real estate content.
"Advertisers on the Inman News website already benefit from the millions of real estate professionals that visit the site each month," said Shiraz Vartanian, REALM's general manager. "But now, by virtue of this relationship with REALM, advertisers will be able to expand their exposure to real estate professionals on our closely targeted network of B2B websites in ways no other publisher can offer. It's the sort of 'one-stop shopping' that's not only convenient, but incredibly cost-effective."
In addition, REALM Network publishers and Inman News customers will now be able to implement widgets on their B2B and B2C sites featuring rich, real estate content from Inman News, all of which can be sponsored by advertisers looking to reach either market. Together, Inman and REALM offer advertisers a tremendous reach across a network spanning thousands of sites. As part of the relationship, REALM will also offer operational and product development services to Inman and its advertisers.
"REALM represents a perfect strategic relationship for us," said Tim Smith, Inman News CEO. "Inman has been the preeminent source of news and information for real estate professionals for over 20 years now. This relationship gives us an expanded channel to distribute our award-winning content while allowing our advertisers to markedly improve the return on their advertising dollars by reaching the B2B audiences represented by REALM's network, increasing their reach by as much as fourfold. "
About Lender Processing Services
Lender Processing Services (NYSE: LPS) is a leading provider of integrated technology and services to the mortgage and real estate industries. LPS offers solutions that span the mortgage continuum, including lead generation, origination, servicing, workflow automation (Desktop®) portfolio retention and default, augmented by the company's award-winning customer support and professional services. Approximately 50 percent of all U.S. mortgages by dollar volume are serviced using LPS' Mortgage Servicing Package (MSP). LPS also offers proprietary mortgage and real estate data and analytics for the mortgage and capital markets industries. For more information about LPS, please visit www.lpsvcs.com.
About The LPS Real Estate Group
The LPS Real Estate Group, a division of LPS, has relationships with more than 300 MLS organizations, 250 broker companies, settlement services companies and more than 350,000 real estate professionals. The technology applications include innovative tools such as Paragon™; the reInsight™ collection; rDesk® Broker & Agent Suite of products; TransactionPoint®; DocCentral; the Real Estate & Living Media Network that generates revenue for its publishers; as well as a robust real estate property and tax database that includes 400 million residential and commercial property, ownership, sales, assessment and mortgage records. This represents detailed information on at least 92 percent of U.S. property ownership records in more than 2,000 counties with over 675,000 new ownership records added monthly. To learn more, visit www.lpsreg.com.
About Inman News
Inman News (www.inman.com) is the leading source of independent real estate news, information, advice, research, technology, opinion and commentary for industry professionals and consumers alike. Inman's award-winning, unbiased and hard-hitting stories are known throughout the real estate industry. Agents and brokers globally trust Inman News as their first source of accurate, innovative and timely daily real estate news. For more information, visit www.inman.com.
SOURCE Lender Processing Services
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