ReadyTalk and PR Newswire Partner to Offer Webinar Promotion Services

DENVER, March 20, 2012 /PRNewswire/ -- ReadyTalk, a leading provider of audio and web conferencing and webinar services, today announced a partnership that enables ReadyTalk customers to promote webinars using iReach™, the content distribution platform powered by PR Newswire.

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iReach, PR Newswire's self-service, intuitive online platform, allows businesses to cost-effectively distribute their search-engine optimized news to some of the web's largest news sites and social networks, significantly boosting their online presence.  ReadyTalk customers will have direct access to the branded iReach portal when scheduling a webinar in the ReadyTalk Conference Center.   

"This partnership enables marketers to promote webinars to untapped audiences, increase search traffic and drive more qualified leads by utilizing PR Newswire's far-reaching network," said Scott King, senior vice president of sales and marketing, ReadyTalk. "Our customers will now have easy and affordable access to the industry's most trafficked websites and thousands of syndicated sites."

iReach reaches the most relevant audiences by tagging the press release for the most applicable industries, subjects, and regions, while also making the content easily shareable across various social networks. It also improves search engine optimization (SEO) with back links from authoritative websites. Additionally, PR Newswire releases are hosted forever with a keyword-rich URL, further increasing search optimization.

"Press releases are no longer simply a means to attract media attention, but are now a powerful tool for organizations to drive online visibility and business growth," said Dan Hennes, vice president, Multimedia Distribution, PR Newswire. "The audience exposure garnered through iReach is especially critical for organizations hosting webinars since every new attendee is a potential prospect or lead.  The partnership with ReadyTalk makes the content distribution process seamless and turnkey."

ReadyTalk, the only webinar platform that provides an integrated service for promoting upcoming webinars via PR Newswire, offers customers two iReach distribution options:  SearchReach and WebReach.  SearchReach is $129 per press release while press releases sent using WebReach are $299. For a limited time, customers can take advantage of introductory pricing and save up to $50 on each release.  Learn more about the benefits of each option.

For more information about ReadyTalk's audio and web conferencing offerings, including professional services and support for webinars, please visit www.readytalk.com, or on Twitter and Facebook.

About ReadyTalk

Founded in 2000 and headquartered in Denver, Colo., ReadyTalk delivers audio and web conferencing services that empower customers to successfully conduct audio and web conferences of all sizes – from ad hoc meetings to large webinars.  ReadyTalk combines ease of use with sophisticated marketing tools to increase audience engagement, event ROI and meeting productivity. Unlike other services, ReadyTalk gives customers a full suite of tools for training, collaboration, webinars and more. You'll always have access to the right features when you need them, no need to upgrade to another product. Please call toll free 800.843.9166 or visit www.readytalk.com for more information.

About PR Newswire

PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 57 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Media Contacts

Bo Bandy
PR and Marketing Communications Manager
ReadyTalk
303.209.1593
[email protected]

Meryl Serouya
Marketing and Communications Associate
PR Newswire
+1.201.360.6009
[email protected]

SOURCE ReadyTalk

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