Reader's Digest Association in UK Licensing Agreement

PLEASANTVILLE, N.Y., April 9 /PRNewswire/ -- The Reader's Digest Association, Inc. ("RDA") today entered into a licensing agreement that will ensure a continued presence of the brand in the United Kingdom for Reader's Digest magazine as well as books, music, video, financial services and other products.  The license was granted in connection with today's acquisition of the UK business led by former Reader's Digest UK management and backed by Better Capital Limited's BECAP Fund LP.  The management team will be led by Managing Director Chris Spratling.

"The Reader's Digest brand has had an important heritage in the United Kingdom for many years," said Dawn Zier, President, Reader's Digest Europe.  "Today's agreement secures its future in an important market with the existing leadership team intact.  The licensing agreement we have reached will help ensure a long-term and vibrant existence in the UK for the brand."

RDA is a global multi-brand media and marketing company that educates, entertains and connects audiences around the world.  The company builds multi-platform communities based on branded content.  With offices in 44 countries, it reaches a customer base of 130 million in 78 countries.  It publishes 92 magazines, including 50 editions of Reader's Digest, the world's largest-selling circulation magazine, operates 78 branded websites and sells 40 million books, music and video products across the world each year.  The company's website is www.rda.com.

SOURCE Reader's Digest Association