Read All About It: The Keys That Will Unlock the Door to Earned Media

NEW YORK, Sept. 10, 2015 /PRNewswire/ -- For today's consumers, finding content that is both meaningful and credible can be difficult. When researching potential products, consumers are often likely to seek the advice of an objective third party for unbiased information. Mentions outside of your brand's owned channels are incredibly valuable in generating leads, and can lead to strategic business success.

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A recent white paper from PR Newswire, Five Keys to Crafting Press Releases that Drive 'Earned Media,' discusses how to create engaging content that will boost earned media for your brand.

Topics covered include:

• Ways niche publications and websites help consumers find you
• How earned media can affect search engine results and drive traffic to your content
• The steps you need to take to create content that will attract earned media

Consumers are continuing to turn to third party sources in order to make informed decisions. Learn how to create engaging content that will get earned media attention by downloading this white paper here.

About PR Newswire
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Media Contact:
Victoria Harres     
Vice President, Strategic Communications & Content        
[email protected] 
201-360-6882

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