NEW YORK, June 28, 2011 /PRNewswire/ -- The personalization of search results has made the practice of public relations (and any type of digital marketing, for that matter) more difficult, as the information our audiences see is increasingly defined by their personal behavior and social graph, producing a relatively narrow view of the web. Today on the Beyond PR blog we talk about what communicators need to do to pierce the bubbles surrounding our audiences, and gain ever-elusive attention.
Read the full story here: http://blog.prnewswire.com/2011/06/28/relevance-signal-atomization-capturing-elusive-attention/
The Beyond PR blog highlights communications tactics and trends in public relations, investor relations, social media, SEO and content marketing.
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