Reaching Inaccessible Audiences with Digital Content

NEW YORK, June 28, 2011 /PRNewswire/ -- The personalization of search results has made the practice of public relations (and any type of digital marketing, for that matter) more difficult, as the information our audiences see is increasingly defined by their personal behavior and social graph, producing a relatively narrow view of the web. Today on the Beyond PR blog we talk about what communicators need to do to pierce the bubbles surrounding our audiences, and gain ever-elusive attention.

Read the full story here: http://blog.prnewswire.com/2011/06/28/relevance-signal-atomization-capturing-elusive-attention/

The Beyond PR blog highlights communications tactics and trends in public relations, investor relations, social media, SEO and content marketing.

PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 56 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

(Logo: http://photos.prnewswire.com/prnh/20000306/PRNLOGO )

Media Contacts:
Rachel Meranus
Vice President, Marketing and Communications
PR Newswire
+1.201.360.6776
[email protected]

Meryl Serouya
Marketing and Communications Associate
PR Newswire
+1.201.360.6009
[email protected]

SOURCE PR Newswire Association LLC