RD&F Makes Kids Curious For Kurio

DALLAS, Dec. 27, 2016 /PRNewswire/ -- One year after Kurio announced expansion into the US, RD&F Advertising's tactful media buying strategy spurred a 4x lift in product sales. Due to the increased demand, the company approached the holiday season with requests from retailers for additional stock and colors of their products.

During a brief campaign update with RD&F, Kurio's Chief Strategy Officer, Eric Levin noted the success their products were experiencing at retailers. "We may not have enough for the season, but that is a good problem."

RD&F was eager to continue working with Kurio for the 2016 holiday season. The agency has worked with Kurio since 2015, providing social media management and customer service support. This year's successful efforts focused on a national TV campaign targeted to help build brand awareness and increase sales.

Mark Davis, CEO of RD&F, speaks highly of the account. "We get to think creatively and advertise strategically for a brand whose products not only help educate children but provide peace of mind for parents. It's a great feeling to know our work is furthering those initiatives."

Kurio is an international product line of children's technology devices that promote learning and development of childhood comprehension. Since 2012, the Kurio line has grown to include a range of educational tablets and a smartwatch for kids.

RD&F Advertising is a full-service agency founded 15 years ago, as a partnership between three industry veterans who represent the disciplines of art, copy, and account service. The partnership has since grown to include seasoned professionals and a variety of represented disciplines, including account services, media planning, buying and placement, creative development, digital strategy development and execution, broadcast production, and promotions.

Named a D Magazine Best Mid-Sized Agency and recognized by numerous industry awards, RD&F builds brands that generate business by creating provocative projects and branding campaigns that work harder, smarter, and better for our clients.

Please contact Mark Davis, RD&F Advertising for inquiries: [email protected] or call 214-459-0116.

SOURCE RD&F Advertising