RDA Holding Co. Announces Final Results of Modified Dutch Auction Tender Offer

NEW YORK, Feb. 28, 2011 /PRNewswire/ -- RDA Holding Co. (the "Company"), parent company of The Reader's Digest Association, Inc., the global, multi-brand and multi-platform media and direct marketing company, announced today the final results of its common stock tender offer, which expired at 11:59 p.m., New York City time, on February 25, 2011.

The Company accepted for purchase 1,494,134 shares of common stock at a price of $29.00 per common share for a total cost of $43,329,886.  The shares of common stock accepted for purchase pursuant to the tender offer represent approximately 5.4% of RDA's currently outstanding shares of common stock.  The Company is funding the purchase of the shares in the tender offer using available cash.  Upon completion of the tender offer, the Company will have approximately 26.0 million shares of common stock outstanding.

About RDA

RDA is a global media and direct marketing company that educates, entertains and connects more than 130 million consumers around the world with products and services from trusted brands. With offices in 44 countries, the company reaches customers in 78 countries, publishes 90 magazines, including 50 editions of Reader's Digest, the world's largest-circulation magazine, operates 83 branded websites and sells nearly 40 million books, music and video products across the world each year. Further information about the company can be found at www.rda.com.

SOURCE RDA Holding Co.