RDA Announces Dan Lagani as President North America

NEW YORK, June 9, 2011 /PRNewswire/ -- The Reader's Digest Association, Inc. today announced Dan Lagani has been promoted to President, North America, a new position leading all media and publishing assets in the U.S. and Canada.

"Consolidating our North American businesses under one leader simplifies our structure and allows us to accelerate our growth, unlock brand potential and attract new partners," said RDA President and CEO Tom Williams.  "Dan has a proven and consistent record of revitalizing brands, leading digital transformation and identifying meaningful partnerships.  By applying the success formula he developed for Reader's Digest Community to our Lifestyle Communities divisions, we can similarly transform these businesses.  Additionally, we are announcing today that Suzanne Grimes will leave the company to pursue other endeavors.  Over the past four years, Suzanne has built communities of customers, introduced new advertisers, and helped accelerate our digital plans. I thank her for her many contributions and wish her much success as she embarks on the next phase of her career."

Before joining RDA in May 2010, Dan founded TreCani Advisors, a New York-based digital media consultancy.  Prior to that, he was President of Fairchild Fashion Group, a division of Conde Nast, where he led some of the world's best-known consumer and trade media brands including Brides and Women's Wear Daily.  Earlier in his career, Dan was at Meredith Corporation, where he led the flagship publication Better Homes and Gardens.

RDA is a global media and direct marketing company that connects more than 130 million consumers around the world with products and services from trusted brands. With offices in 43 countries, the company reaches customers in 79 countries, publishes 90 magazines, including 50 editions of Reader's Digest, the world's largest-circulation magazine, operates 83 branded websites and sells nearly 40 million books, music and video products across the world each year. Further information about the company can be found at www.rda.com.

Media Inquires:  Evan Goetz, FD, 212-850-5639

SOURCE The Reader's Digest Association, Inc.