RD Legal Funding Announces Dramatic Growth in New Business

CRESSKILL, N.J., Feb. 9, 2012 /PRNewswire/ -- New business has dramatically increased for RD Legal Funding, LLC ("RD Legal") since June of 2011 when Joseph Genovesi joined the firm as Senior Vice President of New Business Development. The company attributes this explosive growth to expanding beyond traditional deal origination methods, such as boosting marketing efforts, and extending lawsuit settlement funding to plaintiffs as well as attorneys.

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"When I joined RD Legal, I saw a dynamic company poised to capture the opportunity set in the legal funding space. And now, nine months later, our success is exceeding my expectations," says Mr. Genovesi. Before joining RD Legal, Mr. Genovesi focused on hedge fund manager due diligence as Senior Vice President at Paradigm Consulting.

Mr. Genovesi created the Deal Origination Department to generate new leads and develop relationships with attorneys interested in participating in, or recommending, the company's post settlement funding program. Thanks to new internet marketing strategies initiated by David Smethie, Deal Origination Manager, traffic to RD Legal's website has increased by over 400%. Prior to working at RD Legal, Mr. Smethie owned and managed an internet marketing firm. Richard Heilshorn recently joined the department as Deal Origination Analyst. With over a decade of experience in financial services, Mr. Heilshorn brings cutting-edge business research tools to the settlement funding industry.

Personalized service and quick turnaround are building RD Legal's client base. Once the necessary documentation is received, RD Legal can wire funds within a few days. The company provides financing for virtually any type of settled case, including environmental disasters, personal injury, class action, medical malpractice, negligence, product liability, wage and hour disputes, wrongful death, infant injuries, court appointed fees, and employment discrimination. RD Legal is stronger than ever and has the resources to fully fund settlements in excess of $20 million.

In June, 2011, RD Legal expanded its business to fund plaintiffs. The company was honored to help first responders involved in the 9/11 New York City Settlement. The company is also assisting farmers who are part of the Black Farmers Discrimination Litigation (Pigford II).

Since its founding in 1997, RD Legal has established itself as one of the nation's leading providers of lawsuit funding to attorneys and plaintiffs. To speak to a financing expert, call RD Legal toll-free at 800-565-5177. More information is available at http://www.legalfunding.com.

SOURCE RD Legal Funding, LLC