Rawlings launches first-ever loyalty program

Rawlings Rewards™ aims to incentivize loyal consumers and attract first-time purchasers

News provided by

Dec 09, 2014, 04:24 ET

NEW YORK, Dec. 9, 2014 /PRNewswire/ -- Rawlings Sporting Goods Company, Inc., a subsidiary of Jarden Corporation (NYSE: JAH), recently partnered with Clutch, a leading consumer management firm that specializes in consumer insights, strategic loyalty and advanced technology, to create Rawlings Rewards™, its first consumer loyalty program. With its user-friendly interface and minimal entry requirements, Rawlings Rewards encourages repeat purchases, subsequently building a database of brand ambassadors for future marketing ventures. Rawlings Rewards will be accessible via the e-commerce portion of the brand's website at RawlingsGear.com.

"One of our key initiatives heading into 2015 is to invest in digital opportunities pertaining to our internal web properties and substantially grow our e-commerce business as a result," said Mike Thompson, executive vice president of marketing for St. Louis-based Rawlings. "Rawlings Rewards is an avenue to help us achieve our fiscal goals while recognizing and rewarding our brand enthusiasts."

Rawlings Rewards is free to join and operates on a point system where every dollar spent yields the consumer one point at the entry, or "red," level. Once 250 points have been accrued, the consumer is awarded a $10 coupon to redeem on a future purchase on RawlingsGear.com. The consumer can reach the "gold" level after accumulating 500 points, thereby earning a complimentary Rawlings sack pack and a bonus accrual of 1.25 points for every dollar spent. Other program highlights include points that do not expire, double points during birthday months, exclusive offers and discounts, and bonus points on select products.

"Clutch is incredibly excited to partner with such an iconic brand like Rawlings," explained Mark Harrington, vice president of marketing for Clutch. "Rawlings has an incredibly deep affinity among athletes and fans, and Clutch is proud to help build and strengthen its customer loyalty through the Rawlings Rewards program."

After determining Rawlings Rewards' success in its first year, Rawlings will expand the loyalty program to include in-store purchases made at each of Rawlings' six factory store locations throughout the United States.

About Rawlings
Rawlings Sporting Goods Company, Inc. is an innovative manufacturer and marketer of sporting goods worldwide. Founded in 1887, Rawlings is an authentic global sports brand, trusted by generations of athletes of all skill levels. Rawlings' unparalleled quality and expert craftsmanship are the fundamental reasons why more professional athletes, national governing bodies and sports leagues choose Rawlings. Rawlings is the Official Ball Supplier and Batting Helmet of Major League Baseball®, the official baseball of Minor League Baseball™ and the NCAA®, and the approved baseball, basketball, football and softball of the National High School Federation®. For more information, please visit Rawlings.com or by phone at (314) 819-2800.

About Jarden Corporation
Jarden Corporation is a leading provider of a diverse range of consumer products with a portfolio of over 120 trusted, quality brands sold globally. Jarden operates in three primary business segments through a number of well recognized brands, including: Outdoor Solutions: Abu Garcia®, AeroBed®, Berkley®, Campingaz® and Coleman®, ExOfficio®, Fenwick®, Greys®, Gulp!®, Hardy®, Invicta®, K2®, Madshus®, Marker®, Marmot®, Mitchell®, PENN®, Rawlings®, Ride®, Sevylor®, Shakespeare®, Stearns®, Stren®, Trilene®, Völkl®, Worth® and Zoot®; Branded Consumables: Ball®, Bee®, Bernardin®, Bicycle®, Billy Boy®, Crawford®, Diamond®, Dicon®, Fiona®, First Alert®, First Essentials®, Hoyle®, Kerr®, Lehigh®, Lifoam®, Lillo®, Loew Cornell®, Mapa®, NUK®, Pine Mountain®, ProPak®, Quickie®, Spontex®, Tigex® and Yankee Candle®; and Consumer Solutions: Bionaire®, Breville®, Crock-Pot®, FoodSaver®, Health o meter®, Holmes®, Mr. Coffee®, Oster®, Patton®, Rival®, Seal-a-Meal®, Sunbeam®, VillaWare® and White Mountain®. Headquartered in Florida, Jarden ranks #356 on the Fortune 500 and has over 30,000 employees worldwide. For further information about Jarden, please visit www.jarden.com.

Logo - http://photos.prnewswire.com/prnh/20141209/163382LOGO

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/rawlings-launches-first-ever-loyalty-program-300007270.html

SOURCE Rawlings