RAVE Restaurant Group Selects MWWPR As Agency Of Record
Fast-Growing Pizza Concept Turns to MWWPR for Public Relations Expertise Leading into Nationwide Expansion
DALLAS, May 7, 2015 /PRNewswire/ -- MWW Public Relations (www.mww.com) today announced it has been hired as public relations agency of record by RAVE Restaurant Group, parent company of Pie Five Pizza Co. and Pizza Inn. As agency of record, MWWPR will conceive and launch a strategic communications campaign designed to increase brand awareness, manage national media relations strategy and develop thought leadership, as well as provide on-going support for marketing growth and franchisee initiatives.
"RAVE is an entrepreneurial company with two innovative concepts, and we're thrilled to begin work as they embark on a nationwide expansion," said Jennifer Little, MWWPR senior vice president and general manager of the firm's Dallas office. "As Pie Five continues to grow and open their doors in multiple cities across the country, we will be their trusted communications partner, leveraging our storytelling abilities to reach new consumers and the business community."
Dallas-based RAVE Restaurant Group was founded as Pizza Inn Holding in 1958. The company operates over 300 restaurants today with plans to build a portfolio of solid brands, primarily in fast casual. Pie Five, their newest concept, offers personal handcrafted pizzas that are made to order with fresh, artisan ingredients and cooked in a state-of-the-art oven – all in under 5 minutes. The concept currently has 47 units nationwide, with plans to open 100 stores by the end of 2015 and 400 stores over the next three years.
"The team at MWWPR has proven talent in consumer media, as well as in-depth knowledge of the restaurant space, which makes them the ideal partner to help tell our unique brand story," said Jami Zimmerman, Director of Corporate Communication at RAVE Restaurant Group. "Their global capabilities in public relations along with strategic and creative thinking make them uniquely equipped to offer innovative, integrated solutions – we know they will be the perfect partner as we continue to grow our brands."
The account is being led out of MWWPR's Dallas office by a team with deep expertise in the food and restaurant category and strong national and local media relations credentials.
About MWWPR
MWWPR is one of the world's leading independent public relations agencies with nine offices across the US and Europe.
MWWPR focuses on six distinct practice areas in which our people have deep knowledge and expertise: Consumer, Technology, Corporate Communications, Public Affairs/Issues Management, LGBT and Health & Wellness.
Within each practice area, MWWPR offers dedicated insights, strategy, data and analytics, social media, creative and technology teams who help us deliver PR campaigns that activate behaviors vital to our clients' reputations and success in the marketplace. In doing so, we ensure our clients Matter More™ to their stakeholders who matter most.
MWWPR's Matter More™ approach has been recognized over the years with top industry awards. Honors in 2014 include the Global SABRE Award, "PR Agency of the Year" and "Company of the Year" by the International Business Awards, as well as "Top Places to Work in PR."
To learn more about our capabilities and to explore what we can do for your business visit http://www.mww.com.
SOURCE MWW Public Relations
Share this article