Rapt Media Hosts Webinar Featuring Guest Independent Analyst on the Key to Engaging Millennial Consumers: Interactive Video

NEW YORK and BOULDER, Colo., April 2, 2015 /PRNewswire/ -- Rapt Media, the future of video, today announced its founder and CEO, Erika Trautman, will host guest speaker Forrester Research Senior Analyst, Ryan Skinner, to speak on how to reach today's millennial consumers in a world of abundant content and shifting consumer behavior. The hour-long webinar, Reach, Engage, & Convert with Interactive Video, will take place on Wednesday, April 8 at 10 a.m. PT / 1 p.m. ET.

"Consumers, specifically millennials, are accustomed to being surrounded by an endless amount of data, being in control of what they consume, and choosing how they consume content – whether it's via mobile, tablet, or desktop," said Trautman. "This shifting consumer behavior is important to every brand, and we're looking forward to discussing how they can get and stay ahead of it."

In this live webinar, viewers will learn:

• How to reach and engage millennials like never before
• How interactive video outperforms traditional video
• How big brands use interactive video to drive results
• How to seamlessly integrate video on any mobile device
• How companies like Philips engaged millennials in an interactive, playful way

Trautman and Skinner will also discuss how interactive video is the key to giving consumers an engaging, personalized storytelling experience where the viewer is in control. Through Rapt Media's interactive videos, viewers can click or tap – via any mobile device – to interact with the video and choose the content and path they want to see. The results have proven to increase mobile reach, user engagement, and conversions, all while providing deep insights into the viewer's behavior from clicking through the video.

To register for the webinar, visit http://info.raptmedia.com/register-for-live-webinar-forrester-research-and-rapt-media

To learn more about Rapt Media and its interactive video platform and customer success stories visit www.raptmedia.com.

About Rapt Media

Rapt Media has created the only interactive storytelling technology combining personalized narrative with unparalleled data integration. Our HTML5, mobile-native video platform gives you the power to intrigue, turning viewers into participants and engagement into real insights. Welcome to the future of video.

Media Contact
Monica Petraitis
Barokas PR for Rapt Media
[email protected]

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SOURCE Rapt Media

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