Rapid Fire Marketing's Cheryl Shuman Announces Representation With William Morris Endeavor Super Agent Mark Itkin for New Television Reality Series

CARSON CITY, Nev. and LOS ANGELES, Sept. 12, 2012 /PRNewswire/ -- Rapid Fire Marketing (Pink Sheets: RFMK) is proud to announce that Celebrity Spokesperson Cheryl Shuman has teamed up with the prestigious William Morris Endeavor Agency in Beverly Hills, California. Super Agent Mark Itkin, Adam Gelvan and Entertainment Attorney Steve Katleman will be representing all phases of development for Shuman to produce a new television reality series about her life known as the "Martha Stewart of Marijuana", including working with Rapid Fire Marketing.

(Photo: http://photos.prnewswire.com/prnh/20120912/LA72983)  

Cheryl Shuman is best known for her recent work on the television show "Wilfred" on the FX network starring Elijah Wood and Jason Gann. Referred to as the "Martha Stewart of Marijuana" by international media, Shuman brings 25 years of experience working with media, celebrities, marketing and health care in Beverly Hills. Shuman found her passion in the cannabis movement since 1996 working as an activist and legal cannabis patient. Since using cannabis therapy, she has survived cancer and injuries from two car crashes.

William Morris Endeavor (also known as WME) is the largest and oldest global talent agency, with offices in Beverly Hills, New York City, Nashville, London, and Miami. WME represents artists from all facets of the entertainment industry, including motion pictures, television, music, theatre, digital, publishing, lifestyle, and physical production. WME also advises some of the world's most recognized consumer brands to create "entertainment-based marketing solutions". WME is the result of the 2009 merger of the William Morris Agency with the Endeavor Agency, which combined the oldest talent agency in the world with the newest of the "major" agencies, respectively. WME and its co-CEO, Ari Emanuel, are well-known outside of Hollywood as the basis for the Miller Gold Agency on the HBO's Entourage.

Known as a "Super Agent", Mark Itkin is currently co-head of television and a member of the Board of Directors of the William Morris Endeavor Agency.  Mark Itkin's career is a pioneer in the modern reality TV era. In the mid-1990s, he put together MTV's "The Real World" via client Bunim-Murray Productions.

In 2000, he helped Jon de Mol bring "Big Brother" to the United States. He followed up by helping put together unscripted hits such as "Fear Factor," "Project Runway," "Hell's Kitchen" and "The Biggest Loser."

"I grew up in a middle-class environment," Mark Itkin said. "I have no snobbery about entertainment. I love TV and I love reality TV. So I think I have a good gut for what I think will sell and what will work." Mr. Itkin said he's always 'honest with my clients and my buyers. I don't waste time on BS.'

"The right relationship is everything. Working with Cheryl these past few months, it was evident immediately that it was a perfect fit in terms of values, integrity, and personality. It is important to note that Cheryl's efforts in the entertainment business will have a substantial and positive effect for Rapid Fire Marketing. The value of her ability to provide global celebrity and media exposure for our Company and products are priceless," said Tom Allinder, CEO of Rapid Fire Marketing.

"Working with WME and Mark Itkin is a dream come true," stated Shuman. Cheryl Shuman will continue maintain a video journal on the development of this alliance on YouTube. Stay tuned….

Safe Harbor:  From time to time, the Company may issue news releases that contain "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, and is subject to the safe harbor created by those sections. This material may contain statements about expected future events and/or financial results that are forward-looking in nature and subject to risks and uncertainties. For those statements, the Company claims the protection of the safe harbor for forward-looking statement provisions contained in the Private Securities Litigation Reform Act of 1995 and any amendments thereto. Any statements that express or involve discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, goals, assumptions, or future events or performance are not statements of historical fact and may be "forward-looking statements." "Forward-looking statements" are based upon expectations, estimates and projections at the time the statements are made that involve a number of risks and uncertainties that could cause actual results or events to differ materially from those anticipated.

SOURCE Rapid Fire Marketing