Rapid Fire Marketing: Medical Cannabis Management's THC e-Cig Will Provide a Revolutionary New Delivery Method

CARSON CITY, Nev., Dec. 1, 2011  /PRNewswire/ -- Rapid Fire Marketing (OTC Pink: RFMK) announced today that Medical Cannabis Management (MCM) is in discussions with a prominent  producer to fill the flavor cartridges with the prescribed amount of THC for the new electronic cigarette product announced on 29 November, 2011.  MCM is narrowing down the provider of choice to ensure quality control and timely delivery of the product.

While the Company already has a long-standing relationship with its current supplier of Bionic brand electronic cigarettes, MCM has been in discussions with additional producers over the last several days. Management is confident an agreement can be reached because producers understand the impact and value of the new THC e-Cig.

Benefits of an electronic THC e-Cig cannot be underestimated given the size of the medical cannabis business. Some benefits include:

Smokeless – the new e-Cig with THC will allow the patient to consume the product without all of the harmful effects and carcinogens associated with actual smoke.

Can be used anywhere – patients can use the e-Cig anywhere. This eliminates the patient's need to find a safe place to "light up" because they are not actually lighting up. The active THC ingredient is vaporized, producing only a water vapor and eliminates the smell associated with traditional medical cannabis.

Eliminate the need to consistently keep inventory of medical cannabis – rather than using actual plant material, the THC is in an oil form that is added to the flavor cartridge of the THC e-Cig.

Professional product – the new THC e-Cig will be a professional product with a high level of quality control. Product and packaging will be professionally done and recognized as a reliable alternative for medical cannabis patients.

Significant marketing opportunity– the new THC e-Cig will be marketed to physicians and medical cannabis dispensaries. As mentioned in the prior news release, the market for the new cannabis electronic cigarettes is substantial given that 16 of the 50 states including the District of Columbia have legalized medical cannabis as a viable treatment for such diseases such as AIDS, multiple sclerosis, pain, glaucoma, epilepsy, and other conditions according to many sources.

 "We are confident we will be able to finalize excellent terms with the prominent cartridge producer in the very near future. Either way we are going to production soon," said Mike Amezquita, CEO of MCM. "I cannot describe how excited I am about this new product. While it is important to produce medical cannabis, having a much more viable delivery method is even more important. This could change the whole industry," said Amezquita.

Safe Harbor:

From time to time, the Company may issue news releases that contain "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, and is subject to the safe harbor created by those sections. This material may contain statements about expected future events and/or financial results that are forward-looking in nature and subject to risks and uncertainties. For those statements, the Company claims the protection of the safe harbor for forward-looking statement provisions contained in the Private Securities Litigation Reform Act of 1995 and any amendments thereto. Any statements that express or involve discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, goals, assumptions, or future events or performance are not statements of historical fact and may be "forward-looking statements." "Forward-looking statements" are based upon expectations, estimates and projections at the time the statements are made that involve a number of risks and uncertainties that could cause actual results or events to differ materially from those anticipated.

SOURCE Rapid Fire Marketing