Rapid Fire Marketing Announces Tom Allinder new CEO

CARSON CITY, Nev., March 16, 2012 /PRNewswire/ -- Rapid Fire Marketing (Pink Sheets: RFMK) announced today that effective immediately, Tom Allinder is the new Chief Executive Officer of Rapid Fire Marketing. Mike Amezquita has resigned as CEO but will remain with the Company to continue development of the CannaCig and other businesses the Company is conducting. Tom Allinder brings 20 years of service in the U.S. Government and 15 years of experience at both the private and public company level.

"My first order of business is to get Rapid Fire Marketing's business plan completed and obtain a long term funding package for production, distribution and marketing of the CannaCig along with its follow-on products. I am steadfastly against dilution of our stock in the marketplace. I am working with several growth funders right now to bring this to fruition," said Tom Allinder, CEO of Rapid-Fire-Marketing.

"Most small companies fail because they react to needs rather than planning for them. Securing funding from a firm that will help us grow without flooding the marketplace with stock, while keeping production of our product on schedule, is where I will place my energy first. Due to the products concept and current stages we have multiple offers from a few diverse investment groups. We are carefully choosing the best options for our company and shareholders. Once we have something concrete worked out, we will announce the details," Allinder said.

"Mike Amezquita will remain with us to continue to help with the CannaCig. He has great technical knowledge and expertise within the medical cannabis industry and it was his idea and hard work to bring about the development of the CannaCig. We have worked well together and my taking over the CEO position will allow him to concentrate on innovating and developing new ideas which is his forte," said Allinder.

"Regarding progress on the CannaCig we are still on track but in the meantime, we have, in effect, created our own CannaCig which we intend to trademark and patent. The potential of acquiring long term significant funding will help us to do large distributions and marketing of the CannaCig, as well as follow on products, without killing our Company or Shareholders in the marketplace," Allinder concluded.

"I am very excited to be working with Tom as the new CEO. He is very dedicated to the Company, its shareholders, and most important the product, its proper development, and distribution. We have been brainstorming together for months now to ensure a device that will dominate the market and I believe the two of us can provide a lot of growth for this Company and its shareholders," said Judah Neiditch of Otherside Health Management.

Safe Harbor:

From time to time, the Company may issue news releases that contain "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, and is subject to the safe harbor created by those sections. This material may contain statements about expected future events and/or financial results that are forward-looking in nature and subject to risks and uncertainties. For those statements, the Company claims the protection of the safe harbor for forward-looking statement provisions contained in the Private Securities Litigation Reform Act of 1995 and any amendments thereto. Any statements that express or involve discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, goals, assumptions, or future events or performance are not statements of historical fact and may be "forward-looking statements." "Forward-looking statements" are based upon expectations, estimates and projections at the time the statements are made that involve a number of risks and uncertainties that could cause actual results or events to differ materially from those anticipated.

SOURCE Rapid Fire Marketing