Randy R. Zeno Appointed New Dr. Miracle's CEO

NEW YORK, Sept. 16 /PRNewswire/ -- Dr. Miracle's, a front-runner in the ethnic personal care industry, announces that its Board of Directors has newly-appointed Randy R. Zeno to the position of Chief Executive Officer.

(Photo: http://photos.prnewswire.com/prnh/20100916/NY66499 )

(Photo: http://www.newscom.com/cgi-bin/prnh/20100916/NY66499 )

Mr. Zeno, 49, joins Dr Miracle's from Reynolds Consumer Products, the leader in consumer food wraps and bags where he was interim President as the business transitioned from Alcoa to its new owner, the Rank Group. Prior to that, he was Chief Marketing Officer for Reynolds Consumer Products.  Randy brings significant leadership experience in the consumer products industry with companies such as Nabisco, Sara Lee, Cadbury Schweppes, International Home Foods and Birdseye. He is a talented business pioneer, who, throughout his career, has exhibited the ability to increase value through brand building, driving significant innovation and growing revenue and profit.

"I intend to leverage the strong capabilities our company possesses along with my background in growing companies towards building the Dr. Miracle's brand into a personal care brand that better serves the needs of its devoted consumers," states Mr. Zeno.

Dr. Miracle's is a leading developer and marketer of quality hair care products specifically formulated for the ethnic hair care market.  The brand centers around an innovative product line focused on efficacy backed by scientific formulations but with a fun, unconventional and humorous marketing message. More than 25 products are marketed under the Dr. Miracle's brand, all of which are sold in drug stores and mass merchandisers nationwide, as well as in over 7,500 doors in the beauty and barber shop channel.  Dr. Miracle's recently entered into the skincare arena with the launch of My Goodbye Acne System, winner of the "2008 Breakthrough Product of the Year" in the mass category by Women's Wear Daily.

SOURCE Dr. Miracle's