Random House Children's Books Partners with PEEPS® Brand to Launch PEEP On A Perch™
Step aside, Elf - there's a new holiday tradition around!
NEW YORK, March 26, 2018 /PRNewswire/ -- Random House Children's Books announced its newest storybook set in partnership with PEEPS® – PEEP On A Perch™ by Andrea Posner-Sanchez. The storybook set encourages parents to start a new Easter tradition the whole family will enjoy. PEEP On A Perch™ contains a PEEPS® Chick plush and picture book that truly makes the perfect Easter gift. Aimed for boys and girls ages 3 to 7, the storybook tells the exciting tale of how the Easter PEEP assists the Easter Bunny every year.
In true PEEPSONALITY® fashion, the adorable Easter PEEP helps decorate eggs, fills baskets and sees all the acts of kindness a child does in the days and weeks leading up to Easter. The soft plush Easter PEEPS® Chicks included in the set can be perched anywhere throughout the home. Children will be proud to have the Easter PEEP keeping a close eye on all of their good behavior from getting ready for bed without making a "peep," helping around the house, and practicing good manners. And the more kindness the Easter PEEP sees, the happier the Easter PEEP gets!
"We are thrilled to be part of the PEEP On A Perch™ storybook debut," said Caitlin Servian, PEEPS® Brand Manager. "PEEPS® fans have been expressing PEEPSONALITY® in different ways for years through crafts, recipes and even art sculptures, so adding this nostalgic storybook to the mix is sure to bring smiles to our youngest PEEPS® fans!"
Andrea Posner-Sanchez has worked as an editor in children's publishing for more than 20 years and is a prolific author of books for children. Her books include Always a Princess (Disney Princess), Dog Days (The Secret Life of Pets), and Meet Maui (Disney Moana). She lives in New York City with her husband and their daughter.
PEEPS® has been part of Easter traditions for 65 years, and has inspired fans to express their PEEPSONALITY® in different ways beyond filling Easter baskets with the iconic bright-colored marshmallow chicks and bunnies. For more information and PEEPSONALITY® inspiration visit marshmallowpeeps.com.
Book/Toy ISBN: 978-1-5247-7054-9 | US: $24.99, CAN: $33.95
About Random House Children's Books:
Creating books for toddlers through young adult readers, in all formats from board books to activity books to picture books, novels, ebooks, and apps, the imprints of Random House Children's Books bring together award-winning authors and illustrators, world-famous franchise characters, and multimillion-copy series. The company's website, Kids @ Random (www.randomhousekids.com) offers an array of activities, games, and resources for children, teens, parents, and educators. Random House Children's Books is a division of Random House LLC, a Penguin Random House Company.
About Just Born Quality Confections:
Just Born Quality Confections is a third-generation family-owned company. Just Born is the maker of some of America's most beloved and iconic brands – PEEPS®, MIKE AND IKE®, HOT TAMALES® and GOLDENBERG'S® PEANUT CHEWS®. In 1923, the founder, Sam Born, opened a small candy-making and retail store in Brooklyn, New York, where he marketed the freshness of his daily-made candy with a sign that declared, "Just Born." Together with Born's brothers-in-law, Irv and Jack Shaffer, the company thrived in spite of the economic depression of the 1930s and, in 1932, moved its operations to Bethlehem, PA, which is still home to their iconic candy brands. All Just Born candies are proudly made in the U.S.A. For more information, please visit www.justborn.com and see the breadth of candy and high-quality branded items at www.peepsandcompany.com. Follow us: facebook.com/JustBornInc, twitter.com/JustBornInc.
SOURCE Random House Children’s Books
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http://www.randomhousekids.com
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