Randi Zuckerberg of Facebook to Keynote CHA 2011 Winter Show

ELMWOOD PARK, N.J., Oct. 29 /PRNewswire/ -- The Craft & Hobby Association (CHA) is pleased to announce Randi Zuckerberg, Director of Market Development and Spokeswoman for Facebook, Inc., as the keynote presenter at the CHA Winter Conference & Trade Show on January 29, 2011 in Los Angeles.

Zuckerberg's presentation, "The Innovative Consumer – Using Facebook to Connect and Grow Your Business," will address new social media tools designed to help CHA members enhance their businesses, connect, and build relationships with consumers.  Zuckerberg will provide a forecast into the future of social media and how it will continue to change daily life, both personally and in business.  She will offer insight into how consumers will continue to utilize new mobile tools and applications to connect with businesses and brands, and shape the future of both.

A Harvard University graduate, named one of the top 50 "Digital Power Players" by Hollywood Reporter, Zuckerberg will offer information on the ever- changing world of social media and how to use it most effectively to grow a business. Her show-opening keynote presentation is scheduled for Saturday, January 29, from 8:30 – 9:45 a.m. at the Los Angeles Convention Center.  Admission is limited to ticketed CHA Winter Conference & Trade Show attendees.

The 2011 CHA Conference & Trade Show takes place from January 29 through February 1, with the Conference sessions beginning on January 28.

About the Craft & Hobby Association

The Craft & Hobby Association is an international not-for-profit trade association consisting of thousands of member companies engaged in the design, manufacture, distribution and retail sales of products in the nearly $30 billion craft and hobby industry. For more information about CHA or its award-winning Conferences and Trade Shows visit www.craftandhobby.org.

SOURCE Craft & Hobby Association

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