Randall-Reilly names Prescott Shibles new vice president of Audience Development

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Aug 14, 2014, 08:00 ET

TUSCALOOSA, Ala., Aug. 14, 2014 /PRNewswire/ -- Randall-Reilly announced that Prescott Shibles has joined the company as the new vice president of Audience Development, effective immediately.

Shibles will oversee Randall-Reilly's corporate audience data assets. This data provides the company with in-depth information on the audiences in its diverse portfolio of media brands, allowing the company to create comprehensive marketing and driver recruiting campaigns for clients.

Prescott Shibles, vice president of Audience Development at Randall-Reilly (PRNewsFoto/Randall-Reilly)

"We are very excited to have a dynamic team player like Prescott. He brings with him a history of innovation and results," said Brent Reilly, president of Randall-Reilly. "I am confident that he is going to make an important and positive impact on Randall-Reilly."

"There is a unique set of assets in the EDA data that can position the business well, whether that is digital media, lead gen, or marketing services. I believe that Randall-Reilly is better positioned in the market than most other B2B companies," said Shibles. "I have found there is a culture and a mindset here to be truly innovative, it's not just another 'me too.' Randall-Reilly isn't just saying 'We should do native advertising because everyone else is doing it.'"

Shibles joins Randall-Reilly from Advantage Media, where he served as the chief digital and marketing officer. Prior to Advantage Media, he was CEO of Vital Business Media, and earlier in his career he served with companies such as Primedia Business and Penton Media.

Shibles has received numerous awards for his work, including Min's Best of the Web and was included on Min's Digital Innovators list in 2007.

Randall-Reilly offers comprehensive marketing solutions through a complete network of data and research, publications, online content, online advertising programs, and events. Randall-Reilly serves its clients by providing insights into specific market segments, and then providing the targeted platforms and marketing services to engage those audiences.