Rand McNally Launches City Map Book Series

New Map Line Addresses Regional Navigation in 17 Areas Across the U.S.

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Feb 09, 2010, 04:50 ET

SKOKIE, Ill., Feb. 9 /PRNewswire/ -- In an effort to provide consumers more useful and robust maps, Rand McNally is launching City Map Books, a new series of paper maps that combine cities to make trip planning in regional areas easier.

The City Map Books line combines relevant city and town maps into a compact book the size of a folded map. For example, the new Colorado Front Range Cities contains individual maps of Boulder, Ft. Collins, Loveland, Greeley, and six additional towns and cities. Rand McNally will launch 17 new City Map Books beginning this month.

"Although people obtain driving directions from GPS devices or an online map, there is still a strong market for people who want paper, folded maps on vacation or as a back up in the car," said Dave Muscatel, CEO of Rand McNally. "We've developed the new City Map Books to meet and exceed that need, combining content from multiple maps and city guides into a single offering."

The map books include features that are often difficult to squeeze onto a folded map including:

An overview map showing highways and towns
A full index of cities and surrounding communities
Smaller communities that would not have been large enough to appear in single map coverage
A PageFinder™ visual index indicating where the towns are within the book

The books are 4 x 9" in size (on par with standard folded maps), contain ten to fifteen cities in each and have a suggested retail price of $7.99.

"It's a great value, for $7.99 you can buy one City Map Book whereas in the past you would have had to buy at least two to three maps at $4.95 each," Muscatel said. "Rand McNally is dedicated to providing consumers top quality maps and relevant content," he continued. "We're excited about this new product and anticipate a positive reaction from the marketplace and from stores."

About Rand McNally – Rand McNally is the most trusted source for maps, directions, and travel content. Rand McNally's products include: America's #1 Road Atlas, IntelliRoute® truck routing software and GPS devices, and the leading geography-based educational resources for the classroom. Consumers, businesses, truckers, and educators depend upon Rand McNally to help navigate today's world. www.randmcnally.com

SOURCE Rand McNally