Ram Trucks to Offer Factory-Installed Spray-On Bedliners

- New spray-on bedliner option opens for dealer ordering today

- Bedliner offered with 3-year, 36,000-mile factory warranty

- New spray-on bedliner saves weight versus drop-in liner

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Apr 13, 2010, 03:30 ET

AUBURN HILLS, Mich., April 13 /PRNewswire/ -- The Ram Truck Brand today announced that it would begin offering customers a spray-on bedliner option for its 2010 model year 1500, 2500 and 3500 pickup trucks. Dealers will be able to order the factory-installed upgrade beginning immediately.

The spray-on bedliner option will be available on all Ram Truck trim levels (ST, SLT, TRX, Power Wagon and Laramie), all cab sizes (Regular, Quad, Crew and Mega) and all bed lengths (5-foot, 7-inch; 6-foot, 4-inch and 8-foot). Manufacturers Suggested Retail Price is $450.

"Creating a stand-alone brand for Ram Trucks has allowed us to concentrate on how customers are using their trucks and what new features they'd like to see," said Fred Diaz, President and CEO, Ram Truck Brand, Chrysler Group LLC. 'Spray-on bedliners are very popular with pickup owners, and we felt this factory-installed, factory-warranteed option would be a welcomed response to our customers. We've taken our new lineup of award-winning Ram Trucks and made them even better."

The new Ram Truck factory-installed spray-on bedliners come with a 3-year, 36,000-mile warranty. They offer owners a number of benefits including a 10-pound weight savings over drop-in bedliners; a reduction in noise, vibration and harshness (NVH); chemical and abrasion resistance; improved in-bed traction and an improvement in perceived value.

"We expect the spray-on bedliner could quickly become one of our most popular Ram Truck options," said Joe Veltri, Vice President of Product Planning, Chrysler Group LLC. "More than 90 percent of all truck owners want pickup bed protection, and spray-on bedliners are sometimes preferred over drop-in bedliners. Now Ram Truck offers both."

Chrysler Group has extensively tested its spray-on bedliners for UV stability and surface adhesion. The protective material is sprayed to a standard thickness of 3mm on horizontal surfaces -- including the tailgate -- and 2mm on vertical surfaces.

About the Ram Truck Brand

With a work-hard, play-hard attitude, the Ram Truck brand offers the boldest, most powerful and capable pickup truck lineup on the planet.

The Ram Truck brand will add to its award-winning truck lineup with the introduction of it all-new 2010 Ram 2500 and 3500 Heavy Duty trucks, Motor Trend's Truck of the Year. The new heavy-duty trucks provide customers with first-time innovations and features along with new standards of strength, utility and driveability, building on the Ram's leadership in the heavy-duty pickup segment.

Introduced in 2008, the Ram 1500 is a game changer in terms of its ability to "outsmart" and "out-tough" the competition with its bold exterior design, crafted and refined interior, engineering excellence, superb innovation and best-in-class features and amenities. The Ram 1500 also ranks at the top of Strategic Vision Inc.'s (SVI) 2009 Total Quality Index™ (TQI) in the full-size truck segment. According to the survey, the Ram 1500 leads the way with the highest Total Quality score of any truck in the 15-year history of the study. Customers specifically noted that the Ram has the best added storage capability along with the best truck interior ever rated by customers.

The Ram Truck brand will further enhance its commercial vehicle presence with the introduction of a "new crew" of commercial-grade work trucks: the new 2011 Ram 3500, 4500 and 5500 Chassis Cabs. Led by an all-new crew cab, the new 2011 Ram Chassis Cabs are built on a proven frame and chassis, and engineered for maximum uptime, optimum performance and enhanced commercial capability.

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SOURCE Chrysler Group LLC