Ram Truck Off-road Experience Gets Down at Detroit's 32nd Annual Downtown Hoedown

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May 30, 2014, 10:00 ET

DETROIT, May 30, 2014 /PRNewswire/ -- One of the best viewing areas at Detroit's largest country music festival, the Downtown Hoedown, will be reserved for those who first experience the power, capabilities and performance of the award-winning Ram trucks at the Ram Off-road Experience.

Trucks will be available for test drives during all three days of the festival, May 30-June 1, making Ram's off-road test track one of the many attractions for concert goers at the 32nd WYCD Downtown Hoedown.

The Downtown Hoedown is a three-day festival of country music on the grounds of Comerica Park, featuring entertainment by more than 40 artists on three stages, including headliners Dierks Bentley, Love and Theft, Tyler Farr and The Band Perry.

"We are proud to showcase the most innovative lineup of full-size pickup trucks, including the new Ram 1500 EcoDiesel, at the 2014 Downtown Hoedown," said Mike Dragojevic, Director of the Great Lakes Business Center - Chrysler Group LLC. "Ram trucks and country music have always gone hand in hand. Bringing them together in our hometown is a recipe for a great time."

Participants in the Ram Off-road Experience will be given rides in Ram 1500 and 3500 vehicles with a trained performance driver through an obstacle course that demonstrates the truck's capabilities. Obstacles include a 30-degree wedge to demonstrate traction; rocks and logs to demonstrate articulation and stability; bumps to demonstrate suspension; and a Ram Mountain to demonstrate the ground clearance, approach and departure angles.

There is no additional fee for Hoedown attendees to participate in the experience. Participants will receive a Ram T-shirt upon completion of a ride. The shirt will give them exclusive access to one of the Hoedown's best viewing areas.

The Ram Off-road Experience can be found on the Comerica Park grounds and will be open during the following dates and times:

Friday, May 30, 5 p.m. - sundown
Saturday, May 31, 2 p.m. - sundown
Sunday, June 1, 2 p.m. - sundown

For more information about the Downtown Hoedown, visit http://wycd.cbslocal.com/2014-wycd-downtown-hoedown-lineup/

About Ram Truck Brand
The Ram Truck brand continues to establish its own identity and clearly define its customer since its launch as a standalone vehicle brand. Creating a distinct brand for Ram trucks has allowed the brand to concentrate on how core customers use their trucks and what new features they'd like to see. Whether focusing on a family that uses its half-ton truck day in and day out, a hard-working Ram Heavy Duty owner or a business that depends on its commercial vehicles every day, Ram has the truck market covered.

The Ram Truck brand has the most innovative lineup of full-size trucks on the market. Ram Truck has emerged as a full-size truck leader by investing substantially in new products, infusing them with great looks, refined interiors, durable engines and features that further enhance their capabilities. Truck customers, from half-ton to commercial, have a demanding range of needs and require their vehicles to provide high levels of capability. Ram trucks are designed to deliver a total package.

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