Ram Truck Brand and FCA US Mid-Atlantic Business Center Renew Partnership With Pittsburgh Penguins

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Oct 08, 2015, 10:00 ET

AUBURN HILLS, Mich., Oct. 8, 2015 /PRNewswire/ --

Ram named 'Official Truck of the Pittsburgh Penguins' for 2015-16 NHL season
Brand launches Ram 1500 Outdoorsman Crew Cab 4x4 two-year lease contest
Penguins/Root Sports TV announcers Bob Errey and Paul Steigerwald featured in campaign

The Ram Truck brand and the FCA US Mid-Atlantic Business Center are kicking off the 2015-16 NHL hockey season by continuing their partnership with the Pittsburgh Penguins. The Ram brand has been named the "Official Truck of the Pittsburgh Penguins" and to celebrate, the company's Mid-Atlantic Business Center will give away a two-year lease on a 2016 Ram 1500 Outdoorsman Crew Cab 4x4.

The Ram 1500 lineup offers best-in-class fuel economy and the popular Ram 1500 Outdoorsman is no exception. Designed for hunters, fisherman, campers and boaters, the Outdoorsman is available with the 3.0-liter EcoDiesel V-6 engine offering 29 miles per gallon fuel economy. The Outdoorsman offers a great combination of convenience, off-road capability and trailer-towing hardware in one package that resonates among truck buyers.

For a chance to win the Ram 1500 Outdoorsman truck lease, fans can enter the contest online at www.pittsburghpenguins.com. During the Penguin's Fan Appreciation Day game on April 3, 2016, five fortunate contest finalists will walk to center ice. Each will have the chance to select the one key that starts the contest truck. That winner will walk off the ice with a no-charge two-year lease.

As another element of the partnership, Penguins/Root Sports TV announcers Bob Errey and Paul Steigerwald will be featured in special Ram TV and radio spots to highlight the Ram 1500 with their familiar play-by-play commentary.

"The Pittsburgh Penguins and the Ram Truck brand share the same values of toughness, hard work and dedication," said James Kinsey, Director, Mid-Atlantic Business Center, FCA US. "Ram's focus on our customers and important customer attributes is captured in the creative ads produced specifically for this partnership and it is with a great sense of pride that we continue to collaborate with the Pittsburgh Penguins."

About Ram Truck Brand
Since its launch as a stand-alone division in 2009, the Ram Truck Brand has steadily emerged as an industry leader with one goal: to build the best pickup trucks and commercial vehicles in the industry.

Creating a distinct identity for Ram Trucks has allowed the brand to concentrate on core customers and features they find valuable. Whether focusing on a family that uses a Ram 1500 day in and day out, a hard-working Ram 3500 Heavy Duty owner or a business that depends on its Ram ProMaster commercial van every day for deliveries, Ram has the truck market covered.

In order to be the best, it takes a commitment to innovation, capability, efficiency and durability. Ram Truck invests substantially in its products, infusing them with great looks, refined interiors, durable engines and exclusive features that further enhance their capabilities.

Moving into the 2016 model year, Ram continues to beat the competition in the most sought-after titles, fuel economy, payload and towing capacity:

Best-in-class fuel economy with exclusive EcoDiesel – 29 mpg with Ram 1500
Best-in-class towing capability – 30,000 pounds with Ram 3500
Best-in-class payload – 7,390 pounds with Ram 3500
Best-in-class torque – 900 lb.-ft. with Ram 3500 equipped with Cummins

Truck customers, from half-ton to commercial, have a demanding range of needs and require their vehicles to provide high levels of capability. Ram trucks are designed to deliver a total package.

Follow Ram and FCA US news and video on:
FCA Content On Demand (COD): www.fcacod.com
Company blog: http://blog.fcanorthamerica.com
Company website: www.fcanorthamerica.com
Media website: http://media.fcanorthamerica.com
FCA360: www.fca360.com
Ram Trucks brand: www.ramtrucks.com
Ram Zone blog: www.ramzone.com
Facebook: www.facebook.com/RamTrucks or www.facebook.com/ChryslerGroup
Flickr: www.flickr.com/RamTrucks or www.flickr.com/ChryslerGroup
Pinterest: www.pinterest.com/ramtrucks or www.pinterest.com/FCAcorporate
Instagram: www.instagram.com/ramtrucks or www.instagram.com/FCAcorporate
Streetfire: www.streetfire.net/uploaded/chryslervideo.htm
Twitter: www.twitter.com/RamTrucks or www.twitter.com/FCAcorporate
YouTube: www.youtube.com/RamTrucks or www.youtube.com/pentastarvideo